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Customers increasingly rely on internal search to navigate your website. But what happens when search results are irrelevant, slow to load, or fail to personalise the experience?
Frustration sets in, leading to abandoned searches and lost sales.
Introducing Searchandising 2.0, the next generation of internal search solution from Segmentify!
We’ve completely revamped the search experience, empowering you to deliver lightning-fast results, unmatched customisation, and a seamless journey that keeps users engaged and ready to convert.
Keep reading for all the juicy details ↴
What’s Searchandising?
Searchandising refers to the strategic optimisation of a website’s internal search function. It leverages merchandising techniques to tailor search results and product discovery, ultimately enhancing the customer journey and driving conversions.
Challenges of Traditional Internal Search Solutions
Internal search plays a crucial role in the customer journey, directly impacting product discovery and purchase decisions. However, traditional internal search engines often struggle with:
Irrelevant results: Customers encounter products that don’t match their search intent, leading to frustration and lost sales.
Slow loading times: Laggy search experiences can cause customers to abandon the search altogether.
Lack of personalisation: Traditional search doesn’t consider individual preferences or past behaviour, hindering product discovery for returning customers.
These limitations disrupt the customer journey, leading to missed conversion opportunities and increased customer churn. Personalised search results, on the other hand, can significantly improve customer satisfaction and drive sales by ensuring users find the products they’re looking for quickly and easily.
The Searchandising 2.0 Advantage
Let’s get to know Segmentify’s Searchandising 2.0 a bit closer:
1. Faster Setup
Searchandising 2.0 boasts a streamlined setup process, getting your internal search box operational in just 2 hours. This translates to faster time-to-value, allowing you to experience the benefits of enhanced search functionality and start driving conversions quicker than ever before.
2. 50% Faster Searches
Searchandising 2.0 prioritises a lightning-fast search experience without compromising website performance. Its code is 50% smaller than previous versions and 30% lighter than Segmentify alternatives. This translates to blazing-fast search results that keep your customers happy and engaged.
No more waiting for pages to load – your customers will find the products they need instantly, leading to a smoother purchase journey and increased conversions.
Image source: Segmentify
3. Increased Customisation
With customisable search facets, you can refine search parameters based on your specific product categories and attributes. Take control of result ordering, prioritising high-performing products or showcasing new arrivals first. Design product cards with the information most valuable to your customers, ensuring they can make informed purchase decisions quickly and easily.
With Searchandising 2.0, you can craft a search experience that seamlessly integrates with your brand identity and maximises conversion opportunities.
Image sourse: Segmentify
4. Improved SEO & Organic Traffic
Organic traffic from Google searches is a powerful sales driver, but creating landing pages for every conceivable keyword combination is a losing battle. It’s expensive and impractical.
Searchandising 2.0 solves this dilemma by optimising your internal search results for SEO.
This means your product pages rank higher in relevant Google searches, attracting high-intent customers who are already actively looking for what you offer.
5. Mobile-Ready
Searchandising 2.0 is built with mobile in mind, delivering a fully responsive search experience that adapts perfectly to smartphones and tablets. This eliminates the need for additional development or adjustments, saving you time and resources.
As a result, Searchandising 2.0 increases customer satisfaction and eliminates the risk of mobile users abandoning their search due to compatibility issues.
6. Uninterrupted Search Experience
We understand that exploration is key to successful product discovery. That’s why we’ve eliminated frustrating page refreshes.
Seamlessly transition between product details and search results without disrupting the user flow. This allows customers to explore different options quickly and intuitively, ultimately leading to a more informed purchase decision. Searchandising 2.0 keeps customers engaged and focused on finding the perfect product, maximising the potential for higher conversion rates.
Try Segmentify’s Searchandising 2.0 Today!
Searchandising 2.0 empowers you to transform your internal search engine with a range of game-changing benefits:
Faster setup (2 hours): Get up and running in record time.
Lightning-fast searches (50% faster): Keep customers happy with instant results.
Increased customisation: Tailor the search experience to match your product catalogue perfectly.
Mobile-ready: Effortless search on every device, no adjustments needed.
Uninterrupted search experience: Keep customers engaged with seamless exploration.
Boost organic traffic: Attract high-intent customers with SEO-optimised results.
Don’t settle for a clunky internal search experience that drives customers away. Try Segmentify’s Searchandising 2.0 today and experience the difference! Maximise conversions, boost customer satisfaction and watch your sales soar.
Do you want to list your products and increase the visibility of your business? Google Shopping is a powerful tool to drive sales and conversions. Additionally, it allows businesses to reach potential customers without paying for advertising.
Key Takeaways
Google Shopping is an online marketplace where businesses can list their products and services for sale.
Free listings on Google Shopping allow businesses to reach potential customers at no cost, while paid advertising provides greater visibility and targeting options.
Effectively utilising Google Shopping can increase the visibility of a business’s products and drive sales and conversions.
What is Google Shopping?
Google Shopping is a service provided by Google that allows users to search for and compare products from a variety of online retailers. It is essentially an online marketplace where users can browse and purchase products from various retailers all in one place.
When a user enters a search query into Google Shopping, the service returns a list of relevant products along with their prices, product descriptions, and other important details. The products are listed based on various factors such as relevance, popularity, and price.
How Does Google Shopping Work?
To use Google Shopping, retailers must first create a product feed containing all the relevant product information, such as product name, description, image, price, and availability. This feed is then uploaded to Google Merchant Center, a platform Google provides for managing product listings.
Google uses a combination of algorithms and manual review processes to ensure that product listings are accurate and relevant. When a user clicks on a product listing, they are taken to the retailer’s website, where they can complete the purchase.
Google Shopping also offers various advertising options for retailers, such as product listing ads (PLAs) and local inventory ads (LIAs), which allow retailers to promote their products to potential customers and increase their visibility on the platform.
6 Benefits of Using Google Shopping for Business
Using Google Shopping can help businesses to increase their online visibility, reach more potential customers, and drive more sales, making it a valuable tool for eCommerce businesses of all sizes.
Increased visibility: By listing their products on Google Shopping, businesses can increase their visibility to potential customers searching for similar products.
Targeted advertising: Google Shopping allows businesses to target their ads to specific audiences based on factors such as location, search terms, and user demographics, which can help to increase the effectiveness of their advertising.
Higher click-through rates (CTRs): Product listings on Google Shopping typically include images, prices, and other key information, which can help to increase CTR and drive more traffic to a business’s website.
Improved conversions: Since Google Shopping listings provide users with detailed information about products, businesses may see an increase in conversions and sales.
Cost-effective advertising: Google Shopping allows businesses to set a budget for their advertising campaigns and pay only when a user clicks on their ad, which can be a cost-effective way to reach potential customers.
Access to performance data: Google Shopping provides businesses with detailed performance data, such as CTRs, conversion rates, and sales, which can be used to optimise their advertising campaigns and improve their overall marketing strategy.
How To Set Up a Free Google Shopping Listing in 6 Steps
To set up a free Google Shopping listing and add products to Google Shopping, follow these steps:
1. Create a Google Merchant Center Account
If you don’t already have one, you’ll need to create one. Go to the Google Merchant Center website and sign up for an account.
2. Verify and Claim Your Website
Once you’ve created your Merchant Center account, you’ll need to verify and claim your website. This involves adding a special code to your website or verifying domain ownership.
3. Create a Product Feed
To add your products to Google Shopping, you must create a product feed. This spreadsheet or XML file contains information about your products, such as product titles, descriptions, prices, and images. You can create a product feed manually or use an eCommerce platform that can generate one for you.
4. Upload Your Product Feed to Merchant Center
Once you’ve created your product feed, you can upload it to the Merchant Center. Go to the “Products” section of the Merchant Center and click “Feeds” to upload your feed. You can also set up a schedule to automatically upload your feed at regular intervals.
5. Optimise Your Product Listings
To improve the visibility of your products on Google Shopping, you can optimise your product listings by adding more detailed descriptions, high-quality images, and accurate pricing information.
6. Monitor and Optimise Your Listings
Once your products are live on Google Shopping, you can monitor their performance and make adjustments as needed. Use the data provided by Merchant Center to track your CTRs, conversion rates, and other metrics and adjust your listings accordingly.
Following these steps, you can set up a free Google Shopping listing and start promoting your products to potential customers on one of the world’s largest online marketplaces.
6 Tips for Optimising Your Free Listing
1. Use High-Quality and Professional Images
Your product images should be clear, high-quality, and show the product from multiple angles. Use a plain background to make your product stand out and ensure that the images are the right size and format for Google Shopping.
2. Optimise Product Titles and Descriptions
Additionally, you should write compelling product titles and descriptions. Your product titles and descriptions should be informative and persuasive. Use relevant keywords and highlight the unique features and benefits of your product. Keep your titles concise and your descriptions detailed but easy to read.
3. Give Up-to-Date and Accurate Pricing and Stock Information
It is important to provide accurate pricing and availability information. Make sure that your pricing and availability information is accurate and up-to-date. If you offer free shipping or other promotions, highlight these in your listing.
4. Optimise Product Categories and Product Feature Labels
Moreover, use the appropriate product categories and attributes when creating your product feed. This will help ensure your products are displayed to the right audience and improve their visibility on Google Shopping.
5. Monitor Ad Performance Regularly
If you’re using Google Shopping ads, monitor your bids regularly and adjust them based on the performance of your ads. This can improve your ad placement and drive more traffic to your products.
6. Optimise for Organic Search
The final point is to use negative keywords to filter out irrelevant searches that may not be relevant to your products. This will improve the quality of your traffic and increase the effectiveness of your advertising.
6 Best Practices for Maintaining and Troubleshooting Your Free Listing
By following these best practices, you can maintain and troubleshoot your free listing on Google Shopping and improve your visibility and sales on one of the largest online marketplaces in the world:
1. Keep Product Information Up-to-Date
Regularly update your product information in your Google Merchant Center account, such as product titles, descriptions, images, and pricing. This will ensure your listings are accurate and relevant to potential customers.
2. Monitor Your Performance Metrics
Use the performance metrics provided by Google Merchant Center to monitor your click-through rates, conversion rates, and other key metrics. This will help identify improvement areas and adjust your listings accordingly.
3. Troubleshoot Errors and Issues
If you encounter any errors or problems with your Google Shopping listings, use the troubleshooting tools provided by Google Merchant Center to resolve them. Common issues include:
Missing or incorrect product data,
Violations of Google’s policies
Problems with your product feed
4. Optimise Your Listings for Mobile
Since many users access Google Shopping on mobile devices, make sure that your listings are optimised for mobile devices. This includes using mobile-friendly images and ensuring your product information is easily read on smaller screens.
5. Use Product Reviews to Your Advantage
Encourage customers to leave product reviews on your website orGoogle, as these can help to improve your visibility and credibility on Google Shopping.
6. Keep an Eye on Your Competition
Monitor your competitors’ listings on Google Shopping and adjust your pricing and product information as needed to stay competitive.
How Free Listings on Google Shopping Differ from Paid Advertising
While free listings on Google Shopping can be a great way to get your products in front of potential customers, paid advertising provides greater visibility, control, and advanced targeting options and can help to drive more traffic and sales to your website.
Cost: Free listings on Google Shopping are completely free, while paid advertising requires paying for each click or impression.
Placement: Free listings appear in the standard Google Shopping search results, while paid advertising appears at the top of the search results or in other prominent positions.
Visibility: Paid advertising typically provides greater visibility than free listings, as they appear in more prominent positions and can include additional ad formats such as product showcase ads.
Targeting: Paid advertising allows for more advanced targeting options than free listings, such as targeting specific demographics or using remarketing to target users who have already visited your website.
Control: Paid advertising gives you more control over your ad campaigns, such as setting a budget, adjusting bids, and using more advanced ad formats.
Performance Tracking: Paid advertising provides more detailed performance tracking and analytics than free listings, allowing you to measure the effectiveness of your campaigns and make adjustments as needed.
Utilising Google Shopping to Drive Sales and Conversions
Utilising Google Shopping will drive sales and conversions and increase the visibility of your products to potential customers. A great way is to leverage promotions and discounts. By offering promotions or discounts, you will incentivise customers to purchase your products. Highlight these promotions in your product listings to attract more clicks and drive sales.
Companies should also use audience targeting to reach users who have previously interacted with your website or who fit a specific demographic profile. This can improve the quality of your traffic and increase the effectiveness of your advertising.
Furthermore, using retargeting to target users who have previously visited your website or shown interest in your products is a good way to increase conversations, which can help remind them of your products and encourage them to make a purchase.
Finally, you should test different ad formats, images, and messaging to determine what works best for your products and audience. Use analytics and performance data to optimise your campaigns and improve their effectiveness over time.
Wrapping Up
Google Shopping is an online marketplace that allows businesses to list their products and services for sale. Free listings on Google Shopping provide businesses with the opportunity to reach potential customers at no cost, while paid advertising provides greater visibility and targeting options.
Businesses can optimise their product listings, offer promotions and discounts, use negative keywords, monitor and adjust their bids, use audience targeting and retargeting, and test and optimise their campaigns over time to drive sales and conversions. By following these strategies, businesses can effectively utilise Google Shopping to increase the visibility of their products and drive sales and conversions.
The Search function has evolved dramatically since the 10 blue links. Google has distinguished itself from the competition and became the market leader, and its algorithm has influenced Search and SEO significantly. Previously, we explored “Why do we search everything on the internet?” and now we will get on with the evolution of Search and what it means for businesses.
Key Takeaways
Google distinguished itself from other search engines around 2000 and introduced its PageRank algorithm.
Google’s Hummingbird algorithm update anticipated the demands of mobile search by enabling conversational search.
Until 2018, voice assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and Google’s Assistant were added to conduct mobile searches.
The Evolution of “Search”
From 10 Blue Links to Voice Search
Like many other Silicon Valley success tales, Google was established in a college dorm in the 1990s. BackRub was the name of the search algorithm at the time, but other things have also changed since then.
AltaVista and Yahoo were among the early competitors of Google, and Search Engine Optimisation (SEO) was primarily concerned with on-page elements like keywords. The “more is better” mentality led to unethical SEO techniques like keyword stuffing to raise rankings.
However, Google began to distinguish itself from other search engines around 2000. This included the introduction of its PageRank algorithm, which also considered connections that were off the page, both in terms of their quantity and quality. Furthermore, this gave rise to the practice of “PageRank sculpting,” which aimed to trick the system by constructing internal links.
In 2007, Universal Search was released. That marked the end of the period when search engine results pages (SERPs) only had 10 blue links, and Google began introducing features like photos and news into organic results. Because SEOs at this time were still primarily concerned with technical issues, SEMrush introduced research tools like Domain and Keyword Analytics in 2008.
The Shift to Voice Search
In 2018, users query assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and Google’s Assistant in addition to conducting mobile device searches. The factor that has made voice search one of SEO’s fastest-growing segments.
Although SEOs are still sorting out the implications of this increased emphasis on text-free Search, it is clear that mobile SEO – and optimised local content – will remain crucial, particularly for consumers asking Google Assistant for something “near me.”
Since that is the solution that the coveted featured clip contains, it gains even greater significance.
The Rise of Mobile Search
With the Hummingbird update, Google resumed its efforts in 2013 to address the rise in mobile searches. It concentrated on conversational Search and natural language. At this point, mobile SEO was a reality, and site speed was a priority for SEOs. As Google started recommending what it believed to be the most appropriate response to a particular query, SEOs likewise started concentrating on placing content in position zero, where it would be highlighted above all other search results.
Google announced in 2015 that it was incorporating machine learning into its algorithm to gain a deeper comprehension of user intent beyond keywords.
The year when mobile Search surpassed desktop search saw Google roll out a mobile-friendly upgrade dubbed Mobilegeddon, which was essentially only meant to provide consumers with the best results on mobile devices.
The Growing Importance of Local Search
Local Search has been growing where it can be split into country, city, town and even smaller segments. This is important because people would like to search for stuff close to their location. On the other hand, local Search has been relevant for eCommerce and brick-and-mortar stores.
In order to rank higher in search results and reach your local audience, local SEO can help companies optimise their website. Optimising the city and address makes it easier for customers to find the company online and encourage them to visit it in person. Local SEO is essential when companies want to attract more locals to stores because it is a powerful online marketing tool.
What Does the Evolution of Search Mean for Businesses?
Optimising for Mobile Search
This best practice is intended to prevent charges of cloaking and duplicate material. Always verify that all material is identical across all platforms, including desktop and mobile, for extra security.
Responsive design is one of the most excellent strategies to guarantee this. For those who don’t know, responsive design entails developing a style sheet that employs “media queries” to seamlessly switch designs between a wide range of platforms and devices. Look into CSS sprites to minimise server-side queries if you want to maximise speed and create a lean and mean design.
It’s crucial to remember that above the fold is still present in mobile environments where content scrolls constantly. On a mobile design, it is still advisable to have at least a portion of the text content above the fold to give users a reason to scroll.
It would be best if you made some accommodations for this on various mobile devices because the psychological advantages and wants for wanting to see what you have to offer aren’t entirely gone.
Optimising for Voice Search
Compared to text searches, voice searches frequently use different wording. Compared to basic keywords, they are lengthier, more detailed, and more likely to be full inquiries. Since speaking requires less physical and mental effort than typing, voice search queries are longer.
One of the finest things you can do to optimise your voice search content is to focus on long-tail keywords, particularly question keywords. If you do this, you’ll draw visits from users who submit more extended, detailed searches.
Long-tail keywords, which often have three or more phrases, are crucial to overall keyword optimisation. Because they are more tailored to the user’s aim, they draw traffic with high intent. Additionally, you can tailor them to your company’s needs, reducing competition on the results page.
Conversational voice searches are used. You should give your material a conversational tone to reach users where they are. A less formal writing style is perceived as more pertinent to voice queries in addition to feeling more genuine and easier to read.
Incorporating more conversational terms (such as “I,” “me,” “you,” and “we”) into blog posts, staying away from jargon and too technical language, and adding humour to support your ideas are a few strategies to make your material sound more casual.
Optimising for Local Search
The many procedures used to improve local search rankings are called “local search optimisation.” Implementing these procedures will be essential if you want to rank at the top of Google’s search results, even if there is no set method.
Creating a Google My Business account and filling out all the necessary fields is the first step local businesses should take. Add images, deals, product descriptions, and even videos! Make sure to include some keywords in the description areas, but do just what is necessary. Create equivalent accounts on Bing Local and Yahoo Local as well. You may rank higher on Google Maps and the local part of Google Search by claiming and improving your Google Business Profile.
It would be best if you optimised for geo-targeted keywords to target the appropriate audience, including city names in your title, h2, meta tags, and content.
What’s Next?
Search has been evolving since the founding of search engines in the 1990s, and will continue to evolve. But what’s next for Search now? Technology will influence Search even more and many updates including voice search will be more intelligent.
Our next blog will be about the Future of Search, so stay tuned and check out our website for updates.
Search Engine Optimisation is a must for all eCommerce websites to reach out to new customers. It may sound complex and expensive; however, there are many free SEO tools that eCommerce businesses can use to optimise their search rankings.
What Are SEO Tools?
SEO tools provide information and notifications regarding your website’s general health and success. They may assist you in identifying areas of opportunity, as well as limitations or concerns that may be preventing you from ranking and gaining awareness in the SERPs.
The same applies to SEO, where each tool serves a specialised purpose. You may use SEO tools to help you with keyword research, analytics, backlink checkers, speed checkers, tracking, crawling, competitor analysis and WordPress.
To listen to an expert’s opinions and take advantage of his experiences with SEO tools and how to use them, check out the eCommerce Growth Show episode with Ozan Keteci, Zeo Agency: Examining SEO Trends and Competitor Evaluations
10 Free SEO Tools for eCommerce
Here we have gathered some SEO tools for eCommerce businesses to use free of charge.
1. Free Keyword Search Tools
Having a well-written eCommerce website with proper product descriptions, including every detail, is essential for the store to grow. These tools help eCommerce businesses find the most relevant and essential keywords regarding their product descriptions and website pages.
Keyword Hero
WordStream
2. Free Backlink Checkers
These tools provide information regarding all backlinks, including the toxic ones about a specific URL.
Disavow Tool
Backlink Checker
3. Free Site Speed Checkers
Page speed impacts practically every aspect of your business, from user experience to search engine optimisation. In reality, most website visitors will only stay on a page for four seconds before moving on to anything else. These tools check the speed of the website, including every page.
GT Metrix
DareBoost
4. Free Tracking Tools
A tracking tool is necessary for eCommerce companies to discover a keyword’s ranking on Google. These tools track the Google rankings, and eCommerce companies can decide which keywords to target regarding their Google rankings.
SERPROBOT
Bulk Google Rank Tracker
5. Free Crawling Tools
Web crawlers are used to improve your SEO ranking visibility and conversions. It can detect broken links, duplicate content, missing page titles, and severe SEO issues.
There are numerous web crawler applications available that can effectively crawl data from any website URL. These tools assist eCommerce websites in improving their website structure so that search engines can understand it and increase their rankings.
Redirect Path
Quick Click Website Audit
6. Free Local SEO Tools
Local SEO is more crucial than ever before. The goal of dominating local search results is taking precedence over every other marketing effort for small firms as local competition heats up.
Schema Creator
Local SEO Checklist
7. Free Mobile SEO Checkers
People surf the Internet from their mobile devices a lot more compared to, say, five years ago. Therefore, creating a mobile-friendly version of the website is crucial for the eCommerce business. With free mobile SEO checkers, eCommerce websites can check the website speed, mobile-friendliness and design from these tools.
Cloudflare
Mobile-Friendly Test
8. Free Competitor Analysis Tools
Competitor analysis tools are the quickest approach to find out what is working and what isn’t in your eCommerce business. As a result, they are crucial to the development of new firms. This is because you can’t afford to squander time, money, and resources on elaborate business experiments and hit-or-miss efforts while you’re just starting out. You’ll need specific, tried-and-true techniques that have demonstrated their worth in your field.
SimilarWeb
SpyFu
9. Free Multi SEO tools
Since there are many different sections for SEO, eCommerce marketers might find it complicated to manage all SEO tool accounts. However, many multi-tools for SEO check the speed, keywords and other features with only one tool and for free of charge.
Semrush
MozBar
10. Free WordPress Plugins
The website is the most critical part of an eCommerce business for obvious reasons. The design must be eye-catching and attention-grabbing, and the shoppers must be able to browse it quickly.
The eCommerce website should also be search engine-friendly and should be kept safe from spammers. Therefore, using WordPress Plugins is necessary to keep your website decent.
Jetpack
Yoast
Wrapping Up
Search Engine Optimisation has become a priority for eCommerce companies, so they’re investing in better websites with better content. Whilst this may seem hard to accomplish, free SEO tools are helpful for smaller eCommerce companies. Since SEO has become wide stream, it is not hard to find specific tools regarding your website.
Segmentify helps eCommerce companies gain more customer retention and sales rates through intelligent AI algorithms and the use of relevant data. As specified previously, eCommerce companies must put their website first and invest in it. With Segmentify’s free 14-day trial, eCommerce marketers can try us out and increase their customer satisfaction.
Every eCommerce store would like to appear in high Google Search rankings. Search Engine Optimisation is a crucial method to increase rankings and become more known on the web.
Here is a list of 5 essential steps to increase Google rankings and make your eCommerce store more visible to visitors. Furthermore, the most critical SEO dos and don’ts are also added for more information.
What is eCommerce SEO?
Search Engine Optimisation (SEO) is the name given to work done to get a website higher rankings in organic search results. eCommerce SEO is the customisation of SEO work on the eCommerce site. In other words, it will be possible to call an eCommerce site’s ranking in organic searches, in this context, to increase the number of customers by getting more traffic to increase its turnover in parallel with this as eCommerce SEO.
There are some common areas of SEO work for both corporate websites and eCommerce sites. However, eCommerce SEO studies may require more effort than corporate website SEO studies. That is because eCommerce sites contain many products, and new products are added every day. It is necessary to consider each product separately and examine it in terms of SEO studies.
6 Essential Steps for eCommerce SEO Strategy
While you’re at it, lend an ear to Christopher Hofman, the Lead SEO Consultant at IMPACT Extend, speaking about the Customer Journey Mapping and Winning Potential Consumers on the eCommerce Growth Show:
1. Make the eCommerce Infrastructure Suitable for SEO
eCommerce stores should ensure that their eCommerce software is mobile compatible, has an SSL certificate, is created with clean URLs and has infrastructural and technical features such as fast opening. These and some similar features are indispensable in SEO studies.
Suppose the infrastructure of the eCommerce software is suitable for SEO studies. In that case, the importance of SEO studies related to the products and content will be the next important step. In order to stay at the top of the search engines in the long term, it is necessary to do SEO studies that require continuity and must be followed.
An eCommerce site may not always be able to maintain the rankings it receives after it goes live. Or it may be necessary to do some extra work in terms ofSEO due to many situations such as installing a new product or deleting products according to stock status. As a result, the website infrastructure must be resolved as the first step before anything else.
2. Prepare SEO-friendly Product Descriptions
The contextual details of your products are a critical element for success in SEO work. Therefore, eCommerce stores should be sensitive about the product contents. They should make sure that the content is original and that all the necessary details about the product are presented.
Copying content from other sources will harm the SEO. Product contents should be as original as possible. If a product on an eCommerce site is also available on hundreds of eCommerce sites on the internet, this will not help increase Google rankings. If the description and details of the product on the website are unique and interesting, this will make the website one step further in SEO.
You can also use a real-time analytics tool like Trendify by Segmentify to understand and discover which of your products are driving the most traffic through search engines. Plus, SEO-friendly product pages are of huge help for eCommerce stores since Segmentify Search & Discovery utilises every label information and parameter for more accurate results.
Many eCommerce websites have SEO professionals. Carrying out serious and professional work on the product contents should be one of the main jobs the company is dealing with. We believe that after coming to a certain level, it is necessary to work with SEO experts since this is the most important marketing strategy for stores that sell online.
Additionally, product descriptions must comply with the orthographic rules. This is another vital issue that will allow visitors to benefit from your site. Websites should avoid complex texts and paragraphs and ensure that the content is simple and understandable.
3. Add Original and High-Quality Photos
Images of products on your eCommerce website are the first items viewed by visitors. If possible, eCommerce stores should include multiple images of the products taken from different angles. Since this will direct the visitor’s perception of the product, it will increase the possibility of purchasing the product and cause the user to contribute by sharing this product on other sites or social media channels.
After solving the price and trust issue in their mind, the consumer who intends to buy a product does their shopping from the website where they have access to the most precise and detailed information about that product. In this context, presenting all the images about the product the visitor is looking for, taken from different angles, will bring significant benefits.
Furthermore, in addition to original photos, high-quality images also contribute to SEO. Better quality images are shown more in Google Images and will increase rankings. Google Images rankings are also crucial for eCommerce stores to gain new customers due to visual searches. Therefore, images are an essential part of SEO on Google Images.
4. Add Product Videos
In the last few years, videos have been an important contributor to SEO rankings. Since it is a fast and easy consuming element of websites, people tend to click more and subsequently; Google shows it more.
Videos are a very noticeable element when evaluated by users, and a well-crafted product video removes all the question marks in the visitor’s mind. As a result, creating a satisfied user will bring plus points to an eCommerce website as SEO and increase sales.
It is important to note that the videos should be of high quality and relatively short to make them easy to consume. Consumers should be able to find answers to the question marks about the products in these videos.
5. Include Product Ratings and Reviews
Opening the product for reviews and ranking is an important SEO strategy for eCommerce stores. Apart from being a guiding resource for new customers, product reviews will benefit eCommerce stores in terms of SEO as they provide interaction and user benefits.
Assuming that there is high customer satisfaction with the products, good user reviews will be an excellent reference for a user visiting the eCommerce site for the first time. Therefore, eCommerce websites must encourage their customers to include ratings and reviews about the products. Moreover, customers being able to add photo reviews would be even better for building customer trust.
Websites should integrate the review widgets close and in an easily accessible place next to the product to get the visitors’ attention. Additionally, this will decrease the time spent on the product and increase customer trust.
6. Sitemap Optimisation
It is vital that this file, which is created as Sitemap.xml and notifies the eCommerce site’s content instantly to search engines, is constantly up to date.
For example, when websites add or delete a product, the eCommerce website needs to be indexed correctly and quickly if it is included or deleted automatically in this file. As an example, the sitemap.xml file can be used for eCommerce stores as software and be shaped automatically. In this context, the subject of the sitemap, which has a significant value for SEO, will automatically update itself.
7 eCommerce SEO Dos and Don’ts
7 eCommerce SEO Dos
Use specific keywords and high-quality content
Have an FAQ page
Always update your website and include fresh information
Use keywords in URLs
Do competitor research
Use tables and lists
Analyse products that are not doing as well
7 eCommerce SEO Don’ts
Don’t do keyword stuffing
Don’t plagiarise
Don’t use unnecessary bold expressions
Don’t forget to check the website’s performance regularly
Don’t have disturbing and too many advertisements and pop-ups
Don’t include false information
Don’t forget to have all features the same as your website’s design
Wrapping Up
eCommerce stores sell their products online, so just like a brick and mortar store wanting to have its store on the busiest and easily accessible street, eCommerce stores want their product results to be high rankings on Google. As a result, a proper SEO strategy is key for increasing brand awareness.
Many specific steps should be taken for the most optimised eCommerce website, from the website’s architecture to products’ descriptions. These steps are building a proper architecture, then having well-written product descriptions, high-quality photos and videos and a review and ranking section are important.
Segmentify provides eCommerce marketing tools that increase conversion rates. Segmentify’s solutions do not affect website speed. Additionally, Real-Time Conversion Analytics will help analyse products that are doing well and those that are not. Furthermore, the tools are explicitly implemented regarding the website’s design and look like a feature of the website.
It’s a known fact that the SEO-friendliness of a website is important for ranking up higher in search results. Additionally, generating traffic through social media channels is equally important for eCommerce. The first step in optimising your website for these channels is discovering which products generate the most traffic. Trendify Insights will be your right arm when monitoring your website for this information.
Trendify is a real-time analytics tool that gives you insights into your website’s individual products, such as total views, number of purchases, CTRs from different channels, how many times it was added to the cart, etc. The data analysis is done based on products, brands and categories. But what makes Trendify so valuable to an eCommerce Director is that the Insights Suite is updated every 30 minutes!
So now let’s take a look at how Trendify Insights helps you with social media and SEO optimisation:
Discover Your Most SEO-Optimised Products 📄
Sadly, the SEO-friendliness of a product page is often overlooked in eCommerce. However, people still use search engines when looking for a specific product. And therein lies an excellent opportunity for increasing conversion rates!
Trendify lets you know which products on your catalogue are generating the most views through search engines with its “Organic Bazaar” insight. In other words, your visitors reach these products by googling some keywords.
These products are obviously appealing to people. Therefore, you can start by promoting them to the customers who’re already browsing your website. For example, you can pin these products to the search box under the “Most Popular” category.
However, there’s something more important to do here: Discover why these are getting more organic traffic. Is it because of the product name? Or is the product type? Maybe the product descriptions are better written in terms of SEO optimisation. After deciding which parameters are creating the organic traffic, work on improving other product pages to be more SEO-optimised. Plus, SEO-friendly product pages are extremely useful and profitable since Segmentify Search & Discovery utilises every label information and parameter for more accurate results.
Discover Your Social Media Hits 🌟
Social Commerce (shopping through social media platforms) is expected to get more prominent in the upcoming years. Gen Z is especially a big fan of this way of shopping. Trendify allows you to take advantage of the social commerce trend with its “Social Trends” reports. This insight tells you in detail about the products your customers reach through your social media channels. So what can you do with this information?
The first step is promoting them even further on these social media channels since it’s clear that they’re highly attractive to social media users. You can even opt to use paid channels for further advertising as well.
You can also do a further examination of these products to see if there’s something common between them and then try finding other similar products that are not doing as well and promote them on your social media channels.
Wrapping Up
Monitoring everything that happens on an eCommerce website is necessary. However, doing that manually is virtually impossible. Trendify is a real-time analytics tool that monitors your website in real-time and updates its insights reports every 30 minutes. As a result, having access to instant reports on various parameters and channels allows an eCommerce director to make well-informed business decisions.
Trendify presents you with the most valuable information necessary for social media and SEO optimisation by offering insights into which products generate the most traffic through search engines and different social media channels. Book a demo to know more about Trendify and Segmentify’s other solutions to create end-to-end shopping journeys for your customers.
The goal of an eCommerce store is pretty straightforward: Get your customers to purchase things. So how do you ensure your customers are informed enough to make purchases? How do you smooth out the buyer’s journey for them? The answer lies quite literally within the product page.
This article will talk about the nine elements that are essential for a successful product page design. We also have one secret element that will elevate your product page to the next level. Let’s jump right in!
1. Photographs and Videos
Product visuals are the quickest way to gather information about the said product. Plus, no one purchases anything without knowing what it looks like. Product images are essentially a customer’s first impression of your product because they are the first thing that your visitors engage with. In addition, product images attract the customers into looking for more detail on the product page.
Your product page must include photographs of your product as a whole, as well as pictures of important details that you want your customers to see. There are two options for photography on the product page:
Show only your product on a monochrome background. These would focus more on the physical features of your product.
Show your product in its real-life context. You can also show your product alongside some complementary products to increase your chances of cross-selling. Show your customers how the product can be used and what kind of lifestyle they’d be achieving.
You can use videos in the same way as well. You can either provide a 360° view of your product or use real-life videos to show your product’s potential, how it’s used, etc. So again, there is plenty of room for creativity and innovation here.
For example, the British fashion and cosmetic eCommerce store ASOS has taken its product page design one step further with its new “See My Fit” feature. This new feature uses AR to showcase the clothes on models of different heights and sizes so that the visitors can understand how the product would like on their body type. Cool, huh?
2. Product Title
Along with the visuals, the product title is the first thing the visitors pay attention to. The purpose of a product’s title is to inform and intrigue potential customers. Therefore, product names should be descriptive and unique.
Getting creative is always an option, but don’t forget to answer this question in the most concise way possible: “What is this product?”.
3. Product Description
Not only that a well-written product description will help the customer who’s already actively looking at the product, but it will also help you get new customers through search engines. Therefore, the SEO friendliness of a product page is crucial if you want your website to rank higher on search engines. Just remember to write your product descriptions always for customers and not the search engines.
Here’s what you need to consider before writing your product descriptions:
Who is this product for? Who’s the target audience here?
What are the product’s details? Give the necessary information about the product’s dimensions, materials, functions, etc.
When should the product be used? Not all products require this information but is there a suggested time of the day for its use? Skin-care products usually require this information to be given on the product page.
Where should the product be used? Is it for indoor or outdoor purposes? Hot or cold climate? Etc.
Why should someone choose this product? What makes it different and more desirable than your competitors’ products?
How does the product work? Usually, the electronics category needs this information on the product page.
After contemplating these points above, consider this: Which ones do you need on your product page? Because 1) not every product needs all of those questions answered at the same time, and 2) no one will read an unnecessarily long product description.
Decide on the points that are vital for your buyer’s journey. Set a personality and tone for your brand. A well-written product description is helpful in getting your visitors to purchase the product and making your product more relevant for search engines.
Remember: A good product page should inform, excite, and engage the customers!
4. Call-to-actions (CTAs)
The goal is clear: Make the customer buy the product. How do you achieve this? With a clear call-to-action (CTA), of course. A good CTA should be easy to identify. It would be best if you didn’t try too hard to be creative while writing a CTA. The CTA should be easily understood so that the customer can quickly move on to the next step.
The most well-known examples for a clear CTA on the product page are: “Shop”, “Add to Basket”, “Add to Cart”, “Add to Wish List”, “Pre-order Now” etc. Trust these classics.
5. Pricing and Discounts
Whether the visitor is just browsing your eCommerce store or actively looking to buy, they will want to know the prices. If the customers cannot see the price easily on the product page, they will not move on to the next step. Meaning that they will not make any purchases. Pay attention to these two points:
The price information should be easy to identify, both on the product catalogue page and the product page itself.
If there’s a sale, you should show both the full price and the discounted price. In this case, cross out the full price so that there’s no confusion.
6. Delivery and Return Information
If the customer is browsing a product, they will want to know all the necessary information about the delivery upfront. Suppose there’s additional information about any other extra costs. In that case, this is the time and place to give them because 56% of consumers abandon carts when presented with unexpected expenses. We don’t want our cart abandonment rates to go up now, do we? So include the following information on the product page or add clear links to the product pages to lead the customers to the necessary information:
Delivery costs
Possible shipment day
Expected delivery dates
Which delivery company you’re working with
Clearly explain how to return an item and what the conditions are for returning a product.
If you are shipping internationally, don’t forget to include a list showing all this information for different countries/regions.
7. Product Availability and Back-in-Stock Alert
Is the product available at the moment? Is it only available on the online store? Is it a pre-sale? If so, when will it be available? Or is it sold out? All this information should be given on the product page so that the customers know that they can trust you. In addition, some eCommerce stores purposefully chose to point out that there are only two products left available of those size 36 shoes! This is done to play into the customers’ fear of missing out.
In the case of an out-of-stock product, you should also make sure to add a “Notify me” button. This way, the customers could easily give their email addresses to get a back-in-stock alert when the product is restocked.
8. Product Variations
The information about the different sizes, colours, variations, etc., of a product should be available on the same page. Don’t send the customer on a treasure hunt. Most probably, they will not go on it anyway. For example, if the customer sees that “size 42” is not an option, they will probably think it doesn’t exist. So they will leave the page, or maybe even the website altogether, due to thinking this particular brand doesn’t produce clothes that size.
Look at Apple’s product page for iPhone 13, for example. There are two models, four different colour alternatives, and four different capacity options. As you can see, adding all the information about product variations makes the purchase process extremely simple. This also simplifies the catalogue management process for the eCommerce store.
9. Customer Reviews
There’s a greater chance of purchase if the product page includes customer reviews. Positive customer reviews are great tools in convincing customers to buy the product. Positive customer reviews can also tip the scale in your favour when visitors compare similar products with your competitors. 88% of consumers trust online customer reviews as much as personal recommendations.
Positive customer reviews on the product page are also great ways to promote your brand. Because satisfied customers do not just leave reviews about the specific products, they might also mention that they were delighted with the delivery and customer service they’ve received. This way, adding customer reviews to your product pages will build trust between your customers and your brand.
Do not ignore negative customer reviews! Negative customer reviews might sound like a disaster, but they don’t have to be. If you handle negative customer reviews professionally, own your mistakes, and do your best to solve the problem, they can actually help you. When dealt with correctly, negative customer reviews will show your potential customers that you care about them and are willing to spend time and energy solving their problems.
10. Bonus: “Selected for You” Section
At the moment, personalisation is the biggest trend in eCommerce, and it will only get bigger from here. It is a clever way to differentiate and distinguish your brand from that of your competitors. You would want to be known as the brand that always has the best products, suggestions, and taste, wouldn’t you?
Moreover, personalisation is a perfect way to increase your AOV without making it too apparent to your customers. You could:
Recommend related products to cross-sell: Show your customer the perfect shoes and the coat to go with that suit they are looking at!
Recommend alternative products to upsell: Encourage your customers to purchase a better (and more expensive) smartphone!
You know that you want to offer your customers a personalised shopping experience. After all, they deserve the best of everything. So how do you do that? We’re glad you asked.
The answer is pretty simple: Personalised Recommendations. Our machine learning backed algorithms work to learn from the actions your customers take. Unlike others in the market, Segmentify Personalised Recommendations does this by analysing the data in real-time. Not to brag, but that’s super exciting!
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