Why Segmentation Matters
Customer behavior is ever-changing. Segmentation lets eCommerce businesses create marketing strategies that can keep up.
Make detailed analyses for your customers’ onsite behavior patterns and get onboard with data-driven marketing.
Get the most out of each customer segment with unique actions through automated engagement campaigns.
Metrics That Matter
Don’t spend time to calculate crucial metrics like LTV or order frequencies. Just check your dashboard.
Higher Retention Rates
Keep your customers around longer by optimizing your website in accordance with their ever-changing needs and likes.
With customer segments like ‘active loyals’ and ‘big spenders’, you’ll know exactly for which customers you should be spending your retargeting budget.
Detect slipping-away customers who used to be top-spending favourites in order to prepare special offers and campaigns that will turn them around.
HOW DO SEGMENTATION AND PERSONALISATION DIFFER?
Personalisation in its simplest term is recommending the right product to the right visitor at the right time. And that right time is before customer takes an action. It enables online stores to track and analyse the individual customer behaviours and detect their likes while the customers are on the website at that moment, and presents the most relevant products for every single one of them. Personalised websites not only convince first-time visitors to stick around, but also lead them down the conversion funnel by recommending the right products to the right visitor. It is fair to say that personalisation is the cornerstone of conversion marketing for eCommerce businesses.
Segmentation, on the other hand, is taking a target market and breaking it down into smaller groups based on their common interests, tendencies, and previous onsite behavior patterns to better communicate and interact with each one of these segments in the future. It is done by tracking customers’ spending habits, visiting or purchasing frequencies, and general shopping tendencies. Segmentation helps marketers to build perfect retargeting campaigns to increase retention rates simply by using the right tone of voice with each different customer segment.
Personalisation gets your customer in real-time, whereas segmentation allows you to a keep them around longer.