of bookings generated by the Personalisations
“ At PetsPyjamas we believe in a future where search will be driven by AI to fully meet customer expectations and thanks to Segmentify we can serve our customers better than ever in a personalised way. ”
Angus Bankes – CTO
Implementation took less than 5 days with very little support required from the PetsPyjamas IT team. The results after a few weeks included a 3X on conversion rates, 10% overall CTR from personalisations and a significant increase in search page specific purchases based on personalisations. The hotels personalisations also helped in shortening the conversion funnel and driving more sales with an overall positive uplift in engagement.