3.5% of all hotel bookings resulted from search page specific personalisations
“ At PetsPyjamas we believe in a future where search will be driven by AI to fully meet customer expectations and thanks to Segmentify we can serve our customers better than ever in a personalised way. ”
Angus Bankes – CTO
Overview
PetsPyjamas.com is Europe’s number one online pet-friendly travel and lifestyle destination where pet lovers can browse and book from over 2,000 truly pet-welcoming cottages, hotels, country stylish B&Bs around the UK and Europe. They also offer a fabulous collection of over 10,000 pet accessories – all handpicked by in-house pet stylists and curated by breed.
Challenges
The main goal was a shorter conversion funnel along with an increase in sales which ultimately meant that the user journey needed to be carefully considered. Search results also needed more personalisation as it was heavily used by website visitors – both new and returning. With PetsPyjamas focus on being pet-friendly, their website needed to remain user-friendly and ease of use was integral.
The Results
Implementation took less than 5 days with very little support required from the PetsPyjamas IT team. The results after a few weeks included a 3X on conversion rates, 10% overall CTR from personalisations and a significant increase in search page specific purchases based on personalisations. The hotels personalisations also helped in shortening the conversion funnel and driving more sales with an overall positive uplift in engagement.
12%
of bookings generated by the Personalisations
10%
CTR
3.5%
of bookings generated by Search Personalisation
3x
more conversion