Joseph Turner reached 30% AOV increase in two months with Segmentify’s AI-powered personalised recommendations!
“ The product is incredibly easy to use, very flexible and customisable. It is completely transparent so you can see what is working and what is not. Also, the service from the team is fantastic – if there is a problem they look into it straight away to find a fix. ”
Catherine Giles – Marketing Director
Overview
Joseph Turner was founded back in 1997 as a men’s formal shirt retailer. Since then, the brand has widened its product range to include tweed jackets, luxurious knitwear, casual tops and shirts, and premium leather footwear.
Challenges
Joseph Turner was already aware of the importance of personal recommendations, however before Segmentify all their recommendations had to be manually updated on a weekly basis. In addition to this, working with third parties in the past had presented difficulties due to the complex structure of the Joseph Turner website platform.
The Results
We didn’t give up until we found a solution that would work for Joseph Turner. In the end, we made some adjustments to our algorithm in order to adapt to the company’s existing structure. The final result was a fantastic 30% increase in AOV.
30%
Higher AOV
20%
More Items in the Basket
2.6x
Higher Conversion
2.4x
Increase in Basket Size