iClothing Success Story

Integrating Segmentify’s personalised recommendations delivered a 19% AOV increase for iCLOTHING

 The ability to automate our entire product recommendation process has greatly reduced manual and time-consuming merchandising. The pesonalised nature of these recommendations have improved various KPI’s and overall we have seen terrific results working with the Segmentify team. 

Abbas Bari – Founder and CEO

Overview

iCLOTHING has grown into Ireland’s leading online fashion store for the style conscious woman. Stocking over 50 brands as well as several own brand labels iCLOTHING continues to offer great choice at affordable prices, all packaged with an exceptional customer experience.

Challenges

As iCLOTHING’s product range and brand offerings increased, it was becoming harder for customers to make a purchase decisions across so much choice. Customers were even having difficulty searching for specific items.

As a result, the company partnered with Segmentify to implement it’s smart personalisation software and increase revenue and conversion rates.

The Results

With the help of Segmentify’s AI-powered personal recommendations, iCLOTHING could now offer users a selection of items based on their previous browsing history. This reduced the number of customers becoming overwhelmed by irrelevant product categories and instead helped them easily locate their preferred products.

3.6x

Increase in conversion rates

19%

Increase in AOV

1.7x

Higher “add to basket” rates

34%

Increase in monthly sales

DOWNLOAD CASE STUDY

BOOK A DEMO