D&R Success Story

How the Bookstore Giant Boosted Its AOV by 73%

Overview

As a leading entertainment retailer offering a wide range of products from books to music, movies to electronics, games to hobbies, etc., D&R enjoys a beloved position in the marketplace.

Challenges

D&R was looking to engage and attract a larger number of customers with an interactive campaign for Black Friday 2022. The campaign aimed to keep ahead of the competition during November and provide visitors with a different website experience.

73%

Increase in Average Order Value

103%

Increase in Conversion Rate

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