How the Bookstore Giant Boosted Its AOV by 73%
Overview
As a leading entertainment retailer offering a wide range of products from books to music, movies to electronics, games to hobbies, etc., D&R enjoys a beloved position in the marketplace.
Challenges
D&R was looking to engage and attract a larger number of customers with an interactive campaign for Black Friday 2022. The campaign aimed to keep ahead of the competition during November and provide visitors with a different website experience.
73%
Increase in Average Order Value
103%
Increase in Conversion Rate