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Segmentify Raises $1.5 Million to Boost International Growth

Segmentify Raises $1.5 Million to Boost International Growth

Segmentify who recently launched its Personalised Search solution and expanded its business to Asia Pacific, Middle and Eastern Europe and LATAM with new business partnerships raised $1.5 million to boost its international growth. Garnering 300% growth in the UK market in 2019, Segmentify will continue its focus on strategic partnerships and deepen existing relations throughout 2020 and beyond. 

 

By adding  ‘Personalised Search’ to their suite of personalisation features, Segmentify doubled its promise to increase revenue for customers to 20% with an added 2.6X in conversion rates. With 40% of our customers adopting Personalised Search less than two months after release; Segmentify’s competitively priced solution offers better analytics and support than the competition. 

 

Both Enterprise and SME organisations have listed delivering personalised experiences as the most exciting prospect in eCommerce over the course of the next few years. With a reported 80% of consumers more likely to make a purchase when brands offer personalised experiences; it’s no wonder that companies are investing heavily.

 

Working with more than 200 leading brands globally, Segmentify aims to provide customisable solutions for different needs within different industries. With the expansion of its solution portfolio and an expert team with deep area intelligence, Segmentify has developed its ability to meet the needs of customers within a variety of sectors such as Online Betting, Retail, Travel and Technology to name a few.  

 

“Segmentify experienced a whopping 300% growth in 2019 in the UK market and are on track to increase that throughout 2020. With some amazing partnerships developed in Europe, LATAM and APAC; we fully plan to expand those throughout the next year and become the personalisation solution of choice for all ecommerce brands.”

Murat Soysal, Co-Founder of Segmentify

 

With the level of growth that Segmentify experienced in 2019, we saw a great opportunity to set forth an initiative to offer personalisation solutions to a global audience.

Dr.Rainer Zimmermann, Esor Investments

 

About Segmentify

Founded in 2015, and recently named by Forbes as a top machine learning company to watch; Segmentify has hundreds of customers in a variety of industries from all around the world. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market and helps ecommerce retailers boost their revenue, and increase conversion rates.

 

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