Create More Personalised eCommerce Campaigns with Rule-Based Segmentation

Customer Engagement, eCommerce, Marketing, Personalisation, Segmentify
Create More Personalised eCommerce Campaigns with Rule-Based Segmentation

Segmentify presents its newest solution, Rule-Based Segmentation! Before we dive into details about how you can join the waitlist, let’s discover all you need to know about rule-based segmentation and how this solution allows eCommerce sites to optimise their customer journeys and marketing campaigns.

Defining Rule-Based Segmentation

Rule-Based Segmentation, the newest solution by Segmentify, is a behavioural segmentation solution designed and developed to help eCommerce directors and marketers build more personalised and tailor-made customer journeys. 

Create as many segments as you want with Rule-Based Segmentation and use it across Segmentify’s Personalised Solutions portfolio for higher relevancy and better behavioural targeting.

At the moment, Rule-Based Segmentation is in its first phase of development, so it can only be used with purchase data. However, keep your eyes on the horizon for more to come!

How Segmentify Can Help with Behavioural Targeting

Treating each website visitor as a separate and unique entity and engaging with them individually according to their behavioural patterns plays a crucial role in this era of digitalisation. There are two things that a marketer should ask themselves about behavioural segmentation and behavioural targeting: Why do we need behavioural segmentation? And how can we use this behavioural segmentation to optimise our marketing campaigns?

Let’s take a look at how Segmentify’s newest solution, Rule-Based Segmentation, helps eCommerce businesses with behavioural segmentation:

Limitless segment options

When it comes to creating customer segments, the only limit is your imagination. You can create as many user segments as you want based on your business performance metrics and different campaign goals. Additionally, you can create different segment combinations using the segment creation dashboard.

A few segment examples to inspire you: 

  • Customers who’ve shopped at least X times in the last N days
  • Users who shop from specific categories exclusively
  • Users who viewed but did not purchase the product
  • Shoppers with a shopping amount of x on a certain date

Learn your audience reach for more effective targeting

Based on your customer segmentation strategy and company goals, you will have an abundance of target customer segments. And one of the most crucial things at this point will be to understand the audience reach of the customer segments you’ve created. To illustrate more clearly, learning the scope of your segments will help you build better and more effective campaigns.

Certain campaigns will not be necessarily for one single target audience segment. This might be because some of the target audience segments are too niche or small. In that case, you wouldn’t want to necessarily spend money, time and effort on such a small segment, right?

Through the Segmentify dashboard, you can observe your user segments’ estimated and exact reach. And you can use this information to decide whether to combine certain customer segments or not to have a wider reach for your campaign. For example, it’s better to have a target segment as broad as possible when announcing the Summer Collection’s arrival instead of announcing a celebrity and brand collaboration.

Higher relevancy and better targeting

Every digital marketer knows that designing stellar campaigns is not enough. You have to match the right campaign and message with the right audience, which is usually easier said than done. Creating campaign flows that feel like one-on-one conversations in the digital world is challenging, let alone eCommerce. After all, the key to success in eCommerce lies in making your customers feel special and unique.

With this Rule-Based Segmentation, you can now segment your audience according to your specific goals and make sure that your campaigns reach the right audience by designing custom campaigns and campaign messages for different segments.

Create consistent and logical customer journeys

Trends and tastes change pretty quickly, but if you manage to create something that stays with people, they will not leave your side. The key to establishing brand loyalty is by building customer journeys that are consistent, logical, and tailor-made.  So show your customers you know them better than anyone else at every step of the way with Segmentify’s Personalised Solutions.

Create seamless shopping experiences with personalised product recommendations, push notifications, personalised emails and engagement solutions.  You can use your user segments across Segmentify’s Personalised Solutions portfolio to create end-to-end personalised customer journeys.

Save time by saving your segments

It’s all about efficiency and streamlining the customer journey. So why would you have to do the same thing over and over again and start every campaign from scratch? Instead, you can save yourself time and effort by saving your most frequently used audience segments.

So the next time you’re building a new campaign, you can first look at your saved target audience segments and see if you need some of them again. This way, you’ll decrease the time you spend preparing and finalising campaigns.

Wrapping Up

Now you know all about Rule-Based Segmentation and how it optimises the customer journey to create tailor-made and consistent shopping experiences. Be one of the first to try out this new solution, and sign up now to get more information!

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