How To Improve Your Shopify Store Conversion Rate

How To Improve Your Shopify Store Conversion Rate

It’s true– giving a traffic boost to your Shopify site is likely to generate more sales. However, leveraging just a few smart Shopify conversion optimisation tips can lead to even more sales from your present flow of traffic. As a change from driving more and more traffic but not doing anything with the numbers, marketers are increasingly taking to focusing on Shopify conversion optimisation. It’s only natural that traffic will increase but, more importantly, you’re highly likely to see average conversion rates shoot up.
In this article, you’ll get to know about the optimisation of the Shopify Conversion Rate (CRO) and the techniques you can use to make it work.
To improve Shopify store conversion rate numbers, marketers and businesses must identify how consumers are interacting with your store while making adjustments to boost the number of sales made from traffic driven. 

How is Success Measured in the eCommerce Industry?

In any paid search strategy, the conversion is key; after all, if in any case you’re not converting lookers to buyers quite fast, what is the essence of advertising? Optimising your conversion rate allows you to maximise every cent of your Pay Per Click (PPC) spend by capitalising on the point that convinces the maximum number of your prospects into taking action.

Average Conversion Rate (ACR)

 If you’re achieving conversion rates ranging from 3% – 10%, ask yourself if that’s high enough. But what conversion rate is average? Across several industries in recent research, the average conversion rate for landing pages was about 2.36%, and the top at 26% which converted at 5.32% or higher. You ideally want to break into the top 10% — with conversion rates exceeding 11.50%.

Average Order Value (AOV) 

This is a web-based business metric that estimates the normal aggregate of each request put with a trader over a characterised timeframe. AOV is one of the most significant measurements for online stores to know about, driving key business choices involving spend advertising, store design, and item valuing. AOV is resolved utilising deals per request, not deals per client. If by any chance one client returns on different occasions to make a buy, each request would be considered into AOV independently.
Average Order Value doesn’t portray net benefit or overall revenues, yet offers some knowledge of how those figures become. For instance: an internet garments retailer selling three shirts evaluated at $29, $21, and $15, with an AOV of $19. This shows two patterns of purchaser conduct on the storefront:

  • Consumers are not purchasing multiple items.
  • Low-end shirts account for the majority of sales.

Revenue Per Visitor (RPV)

Revenue per Visitor (RPV) is an estimation of the measure of cash created each time a client visits your site. It is determined by isolating the total income by the number of guests that visit your site and is a strategy for assessing the estimation of each extra guest. The income per guest is determined by just dividing the total income earned during a given timeframe by the number of guests during a similar time span.
As a theoretical model, if your revenue for the period of January is $10,000 and your site gets 2,000 guests, your RPV would be 10,000 divided by 2,000 to give $5 per guest.

What is the Conversion Rate in Shopify?

It’s the number of purchases or the overall number of sessions. Most guests will take more than one session to make a choice of buying, yet this is the standard proportion when calculating the conversion rate.
In the event that your Shopify site has a transformation pace of somewhere in the range of 0.6% to 3.1%, then you are average compared to this benchmark. With under 0.3%, you are unquestionably failing to meet expectations of the benchmark’s conversion rate.

How is Conversion Rate Calculated?

Calculating the conversion rate is fairly quite easy. All you need to do is divide the number of conversions received a given time span by the total number of individuals who visited your landing page or site, and then multiply by 100%. Once you master this calculation, you will definitely improve the Shopify store conversion rate.
Conversion rate = [Conversions / total visitors] x 100%

How to Track the Shopify Conversion Rate

Shopify Panel
Shopify Panel

Shopify’s summary of conversion gives an outline of a client’s past visits and conducts paving the way to a buy from your store. The summary of conversion shows up on the order page details and incorporates an overview of:

  • Consumer’s overall number of orders in your store.
  • Consumers total visits to your store for 30 days.
  • Origin of consumer’s first store visit.

Some Strategies to Improve the Conversion Rate

1.Improving the User Experience

Everything that goes into making your online storefront is all about the shopping experience. However, surprise costs or a horrendous checkout procedure can stop a deal on its tracks. To exponentially improve the shopping experience, ensure you invest time in making a checkout procedure in view of your clients.


As indicated by NeuroMarketing, “if a decent colour sells, the correct colour sells even better.” Entrepreneurs, Businesses, and top brands are continually improving their insights about the colours and how they can enhance increased lead generation and sales. The colour could be pertinent to the background colour, button, or even the text.

Page speed

Site speed alludes to how quickly your site loads when somebody physically types in the URL or taps on a connection that guides them to your site. The standard load speed overall in countries and enterprises is about 8.6%, but it’s recommended that the speeds need to be reduced further to 3 seconds or less. Site speed enhancement can put you in front of your rivals, which will improve your Google rankings. In the event that your site loads within 3 seconds and your competitor’s in 9 seconds, Google will definitely show your content first. In case you realise you have a moderate site, you have to consider potential offenders and resolve them efficiently, so your guests have a seamless client experience.

Navigation optimisation

When site navigation is done right, it’s great for your SEO performance as well as it is for your users. Perfect navigation eases the ways for crawling search engines and what your visitors to find whatever they’re looking for.

2.Mobile optimisation

Mobile optimisation is the process that ensures all visitors accessing your site from mobile devices experience optimisation for the devices. To build eCommerce storefronts that are intuitive and growth-oriented, you can leverage the benefits of Progressive Web Apps (PWA). This can be executed while Google Lighthouse Rates are maintained at high performance.

3. Trust Boosters

Online customers have a harder time than usual when choosing a store to support, not least because they’re inundated with choices on all fronts. To ensure that you capture the right attention and establish trust with new customers, you need to show that existing customers are loyal. This can be done through:

Social Proof:

By way of word reviews, images and videos, businesses can show to potential customers that buyers are happy with their products and are willing to recommend it to others. This can also be translated onto social apps such as Instagram, Facebook, and YouTube.

Affiliations with Industries: 

By showing off collaborations with industry titans, stores are more likely to cement themselves as the go-to for that industry. This helps to develop a niche within which conversion rates can grow, streamlining marketing efforts and the target audience.

4. Personalisation

With the right customer information, personalisation is a piece of cake. Regardless of how large your customer base is, personalisation can be used to increase customer retention, loyalty and most importantly, boost your conversion rates. Here are a couple of ways you can use personalised marketing to your benefit.

Personalised Product Recommendations

Personalised product recommendations include optimising customers who’ve already visited your website with the intent of purchasing. In this regard, you can analyse their browsing data to offer content that is more relevant to their taste and interest.

Personalised Emails

Personalised emails can increase your conversion rates faster and effectively. Any customer loves to be offered a personalised approach to the information they are looking for.

Personalised Push Notifications

Segmented push notifications directed at the right customer can increase your conversion rates quite exponentially. However, while opting for push notification campaigns, you need to consider factors like the number of delivered messages, frequency of notifications, time at which it has been sent, whether it has been opened or not, and more. The idea is to deliver the message without being pushy.

5. Scarcity and Urgency

Leverage popular or fast-selling products to generate ‘urgent’ messages that make a browser more likely to convert through a purchase. This can be done by marking products as a limited edition, indicating stock levels (‘only one left!’), or creating offers for a few hours or days.

6. Product Page Optimisation

Being an eCommerce store, you will realise that driving traffic to follow your website is not enough and there is much work to be done to give rise to great sales. Put yourself into the consumer’s shoes and ask yourself why you would follow a particular seller. Clearly, you will find out that many consumers find many websites when they are searching for a particular product/ service. This mostly happens by coincidence and not until when they are interested in what is on your website that they will only settle for what you have. However, this usually happens on social media pages such as Facebook, Twitter, Instagram, and YouTube. For this reason, it would be best to optimise your social media/product page fully to capture potential clients.

Craft product descriptions carefully

In addition to videos and photographs, ensure that your products have a proper description stated mainly on your website. Keep the descriptions short with bullet points highlighting the main information regarding your products.

Use professional photography

Online customers rely mostly on photographs before making their purchasing decisions. Ensure that you take professional pictures, mostly 3D that can capture consumers’ attention. Although your smartphone may take great pictures, this is not enough as it might leave out some important details. Engage a professional photographer to take photos of your products, let them edit them with their software.

Add Videos of your products

Add some videos to showcase your products to enhance what pictures cannot show, such as demonstrations of using a product. This will obviously take your conversions to another higher level since many consumers buy products after watching a video.

Include social proof

Always include social proof on your product pages regardless of your singularity or independence. This way, consumers will gain the trust of your products based on online reviews from previous consumers, repetitive buyers, and referrals. Consumers will have no choice but to buy from your competitors since they now know your product is great.

7. Upsell / Cross-sell

Upsell your products to motivate consumers to buy a similar higher-end product than the one being contested. You can also cross-sell in-order to request consumers to purchase similar or free items. This will benefit you in various ways such as

  • widening the product and services preference
  • increase longer association value
  • Provides flexibility and comfort
  • Stabilises growth linking novice and existing clients
  • Increment of customer satisfaction

8. Simplify your check out process

The checkout is the most crucial segment of any website in eCommerce. This is where most candidates become potential clients and where you make money with many conversions. Always maximise the checkout process by including two or more checkouts on the website both at the top and at the bottom. This gives consumers a great experience and will always come back to buy more.

Apps to Improve Your Conversions rate 

Looking to optimise your conversions and make the most of your Shopify stores? These apps are here to help:

  1. Segmentify Insights
  2. Trendify
  3. Google Ads Conversion Tracking
  4. AdWords Google Retargeting Ads
  5. Grapevine Post-Purchase Survey
  6. Easy Google Shopping Feed
  7. Script Editor

Next Steps

Your services and product pages are the life and light of your online shop. If your presentation is poor or unpresentable, you risk discouraging your customers and losing a lot of money to your competitors. Going beyond the limits by making outstanding pages will do amazing things for your store’s brand and stature, increase Shopify conversion and accelerate conversion tracking. The more attempts to better your product pages, the more involved shoppers will be in purchasing your products and checking out on your company. This is such a small and simple change that has a significant impact on your business!

Guest Post by AdNabu

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial from here.

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