If you have an E-commerce store, conversion optimization is one of the most remarkable parts in your E-commerce. It’s very significant to drive traffic to your store, increase user engagement and boost your sales. To simply define “conversion rate optimization” (CRO), it is the way to convert your visitors into customers by improving your website. Improving the website means making your website easy-to-use, designing it visually effective, using analytics and user feedbacks etc. By doing these actions in your E-commerce, you let the “converted” visitor take an action. Also, conversion optimization lets you see your sales funnel to which parts of your E-commerce should be improved. In this article, we will talk about 4 key points that let you have better conversion optimization.
1- A/B Testing
A/B testing is the crucial part of your E-commerce store’s conversion optimization. According to Econsultancy research, A/B testing is used 67% by E-commerce stores for conversion optimization. A/B testing lets you see which visual design of your website is better, in other words, it shows you which versions of the website attract more customers, A or B? The only thing you should do is show your visitors two different web pages and compare which one works better. To give an example, Hubspot’s A/B testing about button color showed that color of the CTAs has a huge effect on conversion rate of the website. Red button had 21% more traffic than green button. So, A/B testing can not be neglected if you want to have a better conversion optimization.
2- User Experience
User experience (U/X) can be simply defined as all visitors’ perceptions and reactions when they’re using your website. Some features of your website like usability, visual design, accessibility and credibility can affect user experience. You should analyze the behavior of your target customers and take an action to develop your website according to customers satisfaction and make them feel they have unique experiences.
3- Using Analytics Tools
Analytics tools are one of the best ways to evaluate your website’s success rate and for a better conversion optimization. It lets you figure out how should set a course for a better conversion rate. Also, it shows you what should be tested in your website pages, factors for the success of your website, the performance of the website and which are your users’ needs. There are some tools like Google Analytics and Trendify to track these necessities and report what’s going on on your website. In addition, these tools provide you to measure some metrics like bounce rate, exit rate, and cart abandonment rate.
4- Landing Page Optimization
Landing page is simply defined as where customers land when they click the link. Optimizing your landing page is very important for your website because optimized landing pages drive more traffic and lets your website have a better conversion rate. If your landing page is not loading quickly, visitors also abandon your website quickly. Also, if your content is not attractive for visitors, the result will be the same. In addition, your landing page should have security signs for users’ credibility. If you want to learn more about landing page optimization, you should take a look at here.
e-commerce is a journey for every single customer and providing a personalized customer experience is one of the key services. Based on the past and the current behavior of the customers, personalization of all steps in e-commerce journey results in a major optimization in conversion rates. The personalization includes the selection of campaigns or products to be highlighted for each visitor in any channels such as on-site banners, widgets, e-mail, web push notifications and more. You might find beneficial tools here to start personalization in you e-commerce website now.