Spot-on recommendations hold great significance for growth. From boosting your revenue to improving your conversion rate, bundling grants you a wide range of benefits you don’t want to miss.  What’s a Bundle? The dictionary definition of a bundle is a group of things tied or wrapped together. Product bundles refer to the sets of relatable ...

Wouldn’t it be great to segment your audience into smaller audiences based on shared attributes, behaviours and demographics and offer them more relevant and on-the-point recommendations? Let’s get on with the Dynamic Segmentation and Persona Quiz and learn how to get to know your customers better and personalise their experiences. What is Dynamic Segmentation? Dynamic ...

Every eCommerce marketer wants to get the attention of their visitors. One of the best ways for this is to use pop-ups. With different designs, colours and messages, pop-ups are, without argument, one of the most effective marketing strategies for eCommerce websites. Let’s get on with our Pop-Up blog article about its definition, different types, ...

It’s 2022. The chances are that you and your friends are following multiple podcasts, know someone doing a podcast, or maybe you have your own podcast. But how does podcast marketing for eCommerce work exactly, and how does it help with the content marketing strategy? In today’s episode, we are learning about the benefits of ...

It’s been almost 8 whole months since I started working at Segmentify as a Marketing Specialist. However, I’ve been a part of the Segmentify team longer than that, so I figured it’s the perfect time to discuss my experience as an intern and a full-time employee at Segmentify. After turning my master’s dissertation in, I ...

Typically, summer is the slowest season for eCommerce, with July being the lowest point in terms of sales generation. However, it’s up to you to turn things around. It doesn’t have to be a cruel summer for eCommerce. Learn how to heat up your summer sales and boost conversion with this sizzling hot eCommerce Summer ...

Father’s Day is one of the many special days and significant events throughout the year to include in your eCommerce calendar. It can be an excellent opportunity for eCommerce business owners to skyrocket their conversion rates thanks to special days when people buy each other gifts or even treat themselves. Every year, Father’s Day is ...

Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly agree that pizza is one of the best forms carbs can take. So the question we’re asking today is, how does an online pizza delivery chain engage with its customers to boost its conversion rates ...

One of the key requirements for retargeting campaigns that actually generate leads and convert users is first to know who to target. Only with true and valuable audience segmentation can you create real value and grow as a business and community. But how do we do that, you ask? Scroll down to learn more about ...

Mother’s Day is an international holiday to celebrate motherhood, the mother’s influence, and honour the mother. This day is celebrated worldwide on different dates under different traditions. Giving gifts on Mother’s Day has been a tradition in modern society, and it has been a symbol for people to show their appreciation for their mothers and ...

Ramadan in 2022 will be from April 2nd to May 1st, and the Ramadan Eid will be celebrated from May 2nd to May 4th. Ramadan is one of the three holy months and is symbolised as the month of all Muslims and is considered the Sultan of the other 11 months. In addition, Ramadan is ...

The Academy Awards have been televised since the early 1950s, and since then, the ceremony has continued to give us some of the most memorable moments in popular culture. And with all the glamour and the drama, there’s so much to learn from the Oscars and Oscar campaigns for a marketer. So let’s take a ...