Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!
Search Results for:
Tesla isn’t just in the business of selling cars—it’s creating smart, self-learning companions on wheels. Every Tesla gathers tons of data, from your driving style to your favorite temperature settings. And what does it do with all that info? It makes your ride smoother, smarter, and more personalised.
Prevents surprises—Tesla predicts maintenance needs before anything goes wrong. Knows your moves—It recommends the best routes and charging spots based on your habits. Gets your vibe—From seat positions to music and climate control, it fine-tunes your experience automatically.
Just like a great personal assistant, Tesla knows what you want before you do!
Predictive AI in eCommerce: A Game Changer
Just like Tesla’s AI fine-tunes the driving experience, predictive AI in eCommerce ensures a frictionless shopping journey. Here’s how:
1. Predictive Segmentation for Hyper-Targeted Engagement
Segmentify’s Predictive AI segments customers based on behavior, demographics, and purchase intent—delivering tailored experiences that drive conversions. Whether it’s first-time visitors or loyal customers, AI ensures they see the most relevant offers, products, and messages.
2. Dynamic Pricing & Smart Promotions
Tesla fine-tunes battery performance based on real-time conditions, and eCommerce AI does the same for pricing. It adjusts discounts, promotions, and offers based on demand, competitor activity, and user behavior—maximizing both sales and satisfaction.
3. Intelligent Search & Discovery
AI-driven search engines go beyond keywords; they predict intent. If a customer searches for “winter running shoes,” AI figures out whether they need waterproof or insulated ones based on past interactions—just like Tesla’s AI anticipates a driver’s charging needs.
4. Proactive Customer Support
Tesla alerts users before potential issues arise, and AI-powered chatbots do the same in eCommerce. They assist customers in real-time, offering solutions before frustration kicks in.
5. Smarter Inventory & Supply Chain Management
Tesla’s AI predicts demand for different vehicle models, ensuring efficient production. In eCommerce, predictive AI helps retailers avoid stockouts and overstock issues, ensuring the right products are always available at the right time.
With the right predictive AI tools like Segmentify, businesses can transform passive browsing into personalised, high-converting shopping experiences—just like Tesla turns routine drives into intelligent journeys.
Predictive AI is the engine powering the future of online retail—don’t get left behind.
As we dive into 2025, the marketing world is moving faster than ever! With tech breakthroughs and ever-changing customer expectations, staying ahead isn’t just important—it’s essential. Let’s explore the top marketing trends you’ll want to keep on your radar this year:
1. Hyper-Personalisation with AI
Say goodbye to generic marketing and hello to hyper-personalization! In 2025, AI takes center stage, empowering brands to deliver ultra-targeted experiences that feel tailor-made. From personalised website recommendations to emails that adapt to your customers’ every click, AI is the secret sauce for building stronger connections.
How to make it work for you:
Use AI tools to dive into customer data and predict their preferences.
Add dynamic content to your emails and on-site experiences.
Craft campaigns that respond to real-time customer behavior and purchase history.
It’s personalisation, but smarter, faster, and way more impactful! 🚀
Privacy is the name of the game in 2025! With third-party cookies crumbling under new regulations, first-party data takes the spotlight as the foundation of smart marketing strategies. Collecting data directly from your customers isn’t just the future—it’s the now.
How to stay ahead:
Invite customers to join your newsletters or loyalty programs.
Use fun surveys and quizzes to gather zero-party data (the kind they willingly share).
Invest in powerful data management platforms like Segmentify to turn your insights into actionable strategies that drive results.
It’s all about building trust while delivering tailored experiences—no cookies required! 🍪✋ Understand Segmentify Cookies
3. Social Commerce Evolution
Social media isn’t just for scrolling anymore—it’s turning into a one-stop eCommerce shop! With features like in-app purchases and live-stream shopping, brands can meet customers where they’re already hanging out.
How to leverage it:
Use Instagram and TikTok’s shopping features to sell directly through posts.
Team up with influencers for live-stream shopping events.
Create content that’s perfect for social commerce to boost your visibility and engagement.
4. Interactive Content Experiences
Interactive content is the star of 2025, giving brands a fun and immersive way to connect with audiences. Think quizzes, polls, AR, and VR to take your marketing to the next level.
How to leverage it:
Develop AR filters or VR experiences to showcase products in a whole new way.
Create quizzes and polls to gather insights while keeping your audience engaged.
Use interactive videos to tell stories that’ll leave your audience hooked.
While big-name influencers still have their moment, micro-influencers are stealing the spotlight with their loyal, niche audiences and authentic engagement. Their smaller but mighty following often results in better trust and ROI.
How to leverage it:
Partner with micro-influencers in your industry for more focused, impactful campaigns.
Focus on long-term collaborations to build stronger, lasting connections with their audience.
Use their content for ads to broaden your reach without losing that personal touch
6. Seamless Multi-Channel Experiences
Consumers want smooth, hassle-free experiences wherever they interact with your brand—whether it’s online, on social media, or in-store. Multi-channel marketing is all about creating seamless, integrated touchpoints.
How to leverage it:
Use tools to manage and align campaigns across email, WhatsApp, and social media.
Keep branding and messaging consistent across all platforms.
Invest in CDPs (Customer Data Platforms) like Segmentify to track and connect customer journeys for a unified experience across all touchpoints.
7. AI-Powered Creative Content
AI isn’t just crunching numbers anymore—it’s now a creative powerhouse. Marketers can harness AI to generate ad copy, design visuals, and even produce video content with ease.
How to leverage it:
Use AI tools like ChatGPT or DALL·E for fast content generation.
Test multiple versions of AI-created ads to find the winning creatives.
Streamline your workflow by integrating AI into your content production process
Conclusion
2025 will be a game-changer for marketing, fueled by emerging technology and shifting consumer behavior. Partner with Segmentify to stay ahead of the curve and create personalized, engaging experiences that today’s customers crave. Make 2025 your best year yet!
It’s no secret that messaging platforms like WhatsApp are transforming how businesses communicate with their audiences. As customers gravitate towards real-time, personalised interactions, the demand for business-centric messaging solutions has skyrocketed. This trend has led to the emergence of tools such as WhatsApp Business Messaging, which blends the familiarity of the app with features tailored to corporate needs.
Key Takeaways
Enhanced Communication: Real-time, personalised messaging outshines traditional channels.
Powerful Features: Tools like quick replies, catalogs, and analytics streamline operations.
Boosted Engagement: Tailored interactions foster trust and loyalty.
Cost-Effective: Leverage WhatsApp’s vast user base for impactful marketing.
Respect Privacy: Obtain consent and deliver value-driven, non-intrusive messages.
Segmentify WhatsApp Marketing Module for Customer Engagement
WhatsApp Marketing Module of Segmentify isn’t just a communication tool; it’s a strategy enhancer. Here’s how it impacts customer engagement:
Seamless Customer Journey From inquiries to purchases and post-sale support, WhatsApp Module provides a unified platform that simplifies the customer journey.
Enhanced Personalisation With the ability to send targeted messages based on customer preferences and behavior, you can create meaningful and memorable interactions.
Improved Responsiveness Instant messaging ensures quicker responses to customer queries, reducing frustration and improving satisfaction.
Cost-Effective Marketing By leveraging WhatsApp’s vast user base, businesses can reduce dependency on costlier communication channels while achieving better engagement.
Key Features of WhatsApp Messaging for Businesses
The WhatsApp Messaging Module module offers several advanced features that empower businesses to elevate their communication strategies:
Merchant Profile
A dedicated business profile helps brands establish credibility. Display essential information such as operating hours, contact details, and a brief description of the business.
Quick Replies
Save time with predefined responses for FAQs, enabling faster communication and better customer satisfaction.
Labels
Organize and categorize customer chats for better workflow management. Whether it’s sorting inquiries, pending payments, or order follow-ups, labels ensure nothing falls through the cracks.
Statistics
Gain insights into communication performance with metrics like message open and response rates. These analytics allow businesses to fine-tune their engagement strategies.
Catalogs
Showcase products or services directly within the app. Customers can browse offerings without leaving the chat, creating a seamless shopping experience.
Web Chat Integration
Connect WhatsApp with web-based communication tools to provide consistent support across platforms.
Business API
For larger organizations, the API facilitates automation and integration with CRM systems, enabling businesses to manage conversations at scale.
Chat Migration
Easily transfer chats between devices or agents to ensure smooth and uninterrupted communication.
Navigating Challenges in Mobile Messaging
Despite its advantages, businesses must approach WhatsApp Business Messaging with caution. Customers value privacy and dislike intrusive communication. Striking a balance between being informative and respectful is crucial. Here’s how businesses can achieve this:
Avoid Overloading: Limit the frequency of messages to prevent customer fatigue.
Obtain Consent: Always secure customer permission before sending promotional messages.
Focus on Value: Ensure messages are helpful, relevant, and engaging.
Wrapping Up
The Future of Messaging in Business
As the line between personal and corporate communication continues to blur, the role of platforms like WhatsApp in shaping customer engagement will only grow. By harnessing the features of WhatsApp Messaging Module, businesses can stay ahead in the ever-evolving digital landscape.
With tools like Segmentify’s WhatsApp Marketing Solution, organizations can take their communication strategies to the next level, delivering personalized, effective, and respectful interactions that customers will appreciate.
Are you ready to embrace the future of customer engagement? Join the messaging revolution today!
As the summer draws to a close and a new season begins, students and parents are gearing up for back-to-school shopping. For eCommerce stores, this presents a fantastic opportunity to participate in the back-to-school season and boost sales through targeted marketing campaigns.
In this article, we’ll explore nine great back-to-school marketing ideas to help eCommerce businesses make the most out of this lucrative season.
Key Takeaways
Back-to-school season offers a lucrative opportunity for businesses to increase sales and reach new audiences.
Optimise website themes and use autumn colours to evoke the spirit of the season, while highlighting relevant products.
Utilise personalised coupons, product bundles, and social media campaigns to drive customer engagement and increase brand recognition.
When is the Back-to-School Marketing Season?
Back-to-school marketing season is the period before the summer holidays are over and the school season starts. Back-to-school marketing typically spans from August 1 to September 30, depending on where you are. In the UK, for example, the school year begins early September.
To capitalise on this season, you should begin planning your back-to-school campaigns during the summer months, while your summer marketing campaigns are running. It is crucial that you decide on back-to-school marketing campaign strategies and prepare the needed content well in advance.
1. Optimise Your Website with a Back-to-School Theme
Transition your website’s summer theme into a vibrant back-to-school theme and get your customers into that autumn mood.
Use autumn colours like neutral tones, browns, oranges, reds, yellows, and greens to evoke the spirit of the season.
Highlight relevant items on your homepage.
Add banners and timers for back-to-school campaigns.
Incorporate keywords like “school shoes,” “university journal,” and “college books” in your menu and product descriptions.
2. Promote Back-to-School Products on Your Landing Page
Remember that you can still target customers who’ve left their school years behind.
Tap into customers’ nostalgia by showcasing back-to-school items on your landing page. Use personalised widgets to display top-selling items and products previously browsed by the consumer, reminding them of the back-to-school deals and creating a sense of excitement.
3. Use Reminders for Back-to-School Campaigns
Send newsletters, push notifications for desktop and mobile devices, and email reminders to your visitors and customers during August and September. These reminders can highlight back-to-school-themed products, coupons, and popular items from previous years, encouraging customers to explore your offerings.
4. Offer Exclusive Personalised Coupons
Motivate customers to make purchases by offering exclusive deals and personalised coupons. Even if they are not students themselves, the value of a tailored discount will make customers feel appreciated and incentivise them to make a purchase.
Don’t forget people who are into arts and crafts; you can turn the back-to-school season into an early Christmas for them!
5. Use Dynamic Bundles to Increase AOV
Create product bundles with complementary items to save customers time and offer them convenience. By suggesting related products during the back-to-school shopping process, you can increase AOV and enhance customer satisfaction.
6. Leverage Social Media to Reach New Customers
Initiate a social media campaign at least two weeks before the back-to-school season starts. Promote your offerings, special deals, and countdowns to the back-to-school campaign day. Use vibrant colours, engaging captions, and hashtags to increase brand recognition across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
7. Create a Dedicated Search Page for Back-to-School Items
Customise your search box and use banners to direct customers to a dedicated search page for back-to-school items. This ensures customers easily find relevant products and keeps the back-to-school season top of mind during their shopping experience.
8. Provide Back-to-School Shopping Checklists
Offer back-to-school shopping checklists to make it easier for customers to find everything they need. Depending on your business, create checklists that cover stationary, books, electronics, school bags, uniforms, and more.
9. Offer Free Shipping
Consider offering free shipping during your back-to-school marketing campaigns. Shipping costs can impact purchase decisions, so providing free and fast shipping can entice new customers to try your products. If free shipping isn’t feasible for certain products, offer clear delivery timeframes to build customer trust.
Wrapping Up
Back-to-school season presents a golden opportunity for brands to reach new audiences and boost sales. With education being a high priority for many, parents are willing to spend on their children’s education.
By implementing these 9 back-to-school marketing strategies, you can offer personalised experiences, drive customer engagement, and maximise success during this important shopping season. Partner with Segmentify to leverage personalised solutions for your business and make the most of the back-to-school season. Sign up for a demo and get ready to excel in this lucrative period!
Black Friday might be just one day on the calendar, but it is only the beginning of the biggest sales season for eCommerce. It is the “unofficial” start of the shopping season because it’s closely followed by Cyber Monday and Christmas.
This article will discuss the strategies you can use to elevate your Black Friday marketing campaigns.
Mark your calendars, and let’s start!
Key Takeaways
Longer than necessary page loading time is a huge deal-breaker. The ideal page load time is 1 to 2 seconds, as anything longer than that costs significant revenue loss.
Leverage your online presence (website, app, and social media), use cross-channel marketing to connect and convert, and employ real-time analytics and on-site engagement solutions to enhance the user experience.
Have a post-Black Friday follow-up strategy to turn the first-time customers you’ve gained with your Black Friday marketing into loyal customers.
Black Friday Marketing Guide 2024: 10 Strategies to Try
Brands of various sizes and across different industries all participate in Black Friday, so having a solid Black Friday marketing strategy is of utmost importance to attract new customers and cultivate existing relationships.
Take a look at these must-haves for a bulletproof Black Friday marketing strategy, and plan your Black Friday marketing campaign around these checkpoints to ensure that things run as smoothly as possible.
1. Optimise Website Performance
Black Friday is one of the busiest times of the year for eCommerce. During this hectic period, the last thing you want is a website that slows down or crashes randomly, right?
Don’t underestimate your traffic load; make sure your website can handle the extra traffic. Consumers have low levels of patience. They’ll expect a smooth shopping experience and leave your website in case of a slow load time or crashes.
The ideal page load time is 1 to 2 seconds, as anything longer than that costs significant revenue loss. For each additional second your website takes to load, the average eCommerce conversion rate decreases by 0.3%.
Plan to account for possible server problems due to too much traffic and test your pages for glitches. Glitches during the checkout process are especially not welcome by visitors.
You can use website speed test tools to measure page loading times. Such tools tell you which areas need improving for better website performance.
Don’t forget image optimisation as well since it affects website performance, SEO rankings and user experience.
2. Optimise for Website for Mobile
To fully leverage your online presence for Black Friday marketing campaigns, optimising for a wide array of devices and screen resolutions, extending beyond just desktop platforms is essential. And you can’t ignore that mobile design is a massive part of our lives:
6.92 billion people, 85.95% of the global population, own smartphones.
Adults in the US spend 2 hours and 55 minutes on average on their smartphones devices per day.
Google accounts for 96.46% of the global mobile search engine market worldwide.
59% of shoppers in the US use their phones while inside stores to compare prices or hunt for discounts and coupons.
Mobile is getting stronger as the main shopping channel, while desktop is losing traffic.
Here’s what you need for website mobile optimisation for the best Black Friday marketing period:
A responsive website design instead of an m-dot subdomain
Applying image optimisation best practices
Implementing compression and minification techniques
3. Leverage Real-Time Analytics
As you gear up for your Black Friday marketing shenanigans, the strategic selection of products to spotlight gains even greater potency through the integration of cutting-edge data analytics tools.
Real-time analytics play a crucial role in preparing Black Friday marketing campaigns, as they allow businesses to make informed decisions, optimise strategies, and capitalise on opportunities as they unfold during the frenzied shopping period. Here’s why real-time analytics are essential for Black Friday marketing campaigns:
Timely decision-making: Black Friday is a time-sensitive event with intense competition. Real-time analytics provide up-to-the-minute insights into consumer behaviour, sales trends, website traffic, and inventory levels. This information enables marketers to make quick and informed decisions, such as adjusting pricing, changing promotional tactics, or reallocating resources based on current market conditions.
Inventory management: Black Friday often involves high demand and fluctuating inventory levels. Real-time analytics help businesses monitor inventory in real-time, ensuring that products are in stock and available for purchase. This prevents stockouts, minimises overstocking, and maximises sales opportunities.
Fraud detection and prevention: Black Friday is also a time when fraudulent activities tend to increase. Real-time analytics can identify suspicious transactions, patterns, or activities that may indicate fraud, enabling businesses to take immediate action to prevent losses and protect both customers and the company.
Budget allocation: Black Friday marketing campaigns often involve significant budgets across various channels. Real-time analytics provide insights into which channels and campaigns are generating the highest return on investment (ROI) in real time, allowing to allocate budgets to the most successful areas for maximum impact.
In essence, real-time analytics empower brands to adapt, refine, and optimise their Black Friday marketing strategies on the fly, ensuring they can respond effectively to the dynamic and rapidly changing landscape of this high-stakes shopping event. By leveraging real-time insights, businesses can enhance customer experiences and achieve their Black Friday marketing goals.
4. Landing Page Optimisation
Landing pages are fundamental for Black Friday marketing campaigns. Their purpose is to create awareness and drive traffic to a specific page.
Creating specific landing pages for different Black Friday marketing campaigns will help your visitors find what they are looking for easily and quickly.
Pay attention to these points for a successful landing page:
Page loading time: We’ve already been over this, but page loading time is (and we can’t stress this enough) critical. You have about 15 seconds before someone leaves your website. They will exit the page faster if there’s trouble with the loading speed.
Engaging copy: Using “Black Friday” in the headline is usually a given, but consider emphasising the discounts you’re offering as. Another option would be to add a specific discount code.
Page design: Keep it simple and elegant. Colour schemes, visuals, and font types and sizes should be harmonious and easy to follow and look at. You don’t want to hurt anyone’s eyes, do you?
Call-to-actions: Use strong but clear CTAs to lead users to a specific page or get them to join an emailing list for the upcoming Black Friday sales.
5. Improve Product Detail Pages
A Product Detail Page (PDP) refers to a webpage that provides comprehensive information to customers and buyers regarding a specific product. This information encompasses details about colour choices, sizes, materials, pricing, shipping alternatives, and additional relevant factors.
And since we’re discussing Black Friday marketing campaign best practices, an optimised product detail page carries great weight.
Social Proof badges can be used to create Fear of Missing Out (FOMO).
An optimised product detail page is one that is optimised for website performance best practices and with easy-to-digest information for the best user experience.
Product descriptions: A product description usually involves a body, title, headlines, tags, meta title, and meta description. The goal is to inform, engage, and excite the customers. But don’t make it too long; it should be easily skimmable. Include relevant keywords for SEO.
Product images and videos: Show the item from multiple angles, and if you can, show how it’s being used. Your customers are not just buying a new TV but countless movie nights with their loved ones.
Ratings and reviews: Customers depend on social proof to gauge the value of a product before making a purchase decision. Presenting a balanced and impartial stance by including both positive and negative feedback is essential.
6. Provide Transparent Information About Return and Shipping Policies
Effective return policies and affordable (or free) shipping fees are pivotal in boosting conversion rates, especially for Black Friday marketing campaigns. These strategies reduce buyer hesitations and motivate them to finalise their purchases.
By offering a transparent return policy, you’ll showcase your unwavering belief in your products’ excellence. Simultaneously, this policy reassures customers that should the product not meet their expectations, they have a straightforward process to return it, further enhancing their shopping confidence. This becomes even more pertinent during the Black Friday rush when shoppers are actively seeking valuable deals and reassurances.
As part of your Black Friday marketing strategy, ensure a seamless eCommerce experience:
Offer transparent shipping rates. This minimises friction and establishes clear expectations; unexpected shipping or tax costs are the primary cause of cart abandonment.
Make sure shipping information is readily accessible on your product detail pages.
7. Use Social Media Advertising
It’s been quite a while since social media platforms have become more than just places to connect with friends. They have been a big part of a marketer’s arsenal for the good part of the past decade:
54% of social media users use social media platforms for product research, and 71% are more likely to purchase based on social media referrals.
Wider reach, precise targeting: Advanced targeting options allow you to pinpoint your ideal customers based on age, location, interests, behaviours, and more. This precision targeting ensures that your Black Friday promotions are seen by those most likely to convert.
Engagement and interaction: Social media isn’t just about broadcasting messages; it’s a two-way street. Engage with your audience through interactive content, polls, contests, and giveaways. This engagement builds a sense of community and amplifies your brand’s reach through user-generated content.
Retargeting and remarketing: Capture the attention of users who have previously interacted with your brand or visited your website. By reminding them of their interest and showcasing relevant Black Friday deals, you can effectively nudge them toward making a purchase they may have considered. Learn more about Segmentify’s Personalised Ads.
8. Use Gamification
Gamification is the process of integrating game elements, mechanics, and design principles into non-game contexts, such as Black Friday marketing campaigns.
By leveraging the innate human desire for competition, achievement, and rewards, you can construct engaging and interactive scenarios that motivate customers to engage and remain loyal.
Gamification marketing designs such as Spin the Wheel games can be used to grow your email subscription list.
Black Friday presents the perfect opportunity to leverage gamification as consumers are on the lookout for deals, discounts, and unique experiences. By tapping into the inherent thrill of gaming, you can create a sense of urgency, fun, and anticipation that drives customers to explore your offerings and take action.
Spin-the-Wheel pop-ups, for example, are excellent solutions for an engaging Black Friday marketing campaign.
Check out how D&R, an online bookstore,increased AOV by 73% with gamification during Black Friday 2022.
Design a virtual spin-the-wheel game that customers can engage with on your website or through your mobile app.
Offer discounts, special offers, or even exclusive prizes that customers can win with each spin. This not only makes the shopping experience more interactive but also increases the likelihood of purchase as customers strive to win big.
Incorporating gamification into your Black Friday marketing strategy can significantly impact customer engagement and sales. By tapping into the excitement and enjoyment of gaming, you’ll not only create a memorable experience but also encourage customers to interact with your brand on a deeper level.
9. Have a Black Friday Email Marketing Strategy
During the highly anticipated Black Friday period, email marketing assumes an even more vital role in captivating and converting customers, a scenario eagerly anticipated by both brands and consumers.
The correct Black Friday email marketing strategy empowers you to connect with a vast audience, foster anticipation, and generate sales amid the bustling shopping season, presenting attractive deals, discounts, and promotions. Anticipate the following gains from Black Friday email marketing campaigns:
Cross-selling and upselling can be used to encourage customers to spend more and increase the AOV during the Black Friday period.
Use these Black Friday marketing strategies to increase AOV:
Bundle offers:Create bundles of related products at a discounted price, encouraging customers to buy complementary items.
Post-purchase recommendations: After a customer completes a purchase, show them recommendations for products that pair well with their chosen item.
Frequently bought together: Display a section showing products frequently purchased together, enticing customers to add more items to their cart. Get the help of tools like Segmentify Analytics.
Tiered discounts: Offer increasing levels of discounts based on the total amount spent, encouraging customers to add more items to their cart.
Limited-time upgrades: Present time-sensitive offers where customers can upgrade to a higher-value product for a reduced cost.
Free shipping threshold: Set a minimum order value for free shipping, encouraging customers to add more items to their cart to qualify.
Extended warranty or support: Propose extended warranty plans or premium customer support for an additional fee when purchasing electronics or appliances.
Communicate the value and benefits of cross-sell and upsell options clearly to customers through well-designed visuals and compelling copy. Tailor your cross-selling and upselling strategies based on customer segments and demographics for maximum relevance.
Remember that ethical and customer-centric marketing practices are crucial. Always prioritise the customer’s needs and preferences, providing genuine value with your Black Friday marketing campaigns.
Follow Up with Customers After Black Friday
After the dust settles from the Black Friday frenzy, your marketing efforts are far from over. In fact, this is where the real magic happens – cultivating lasting relationships with those who engaged with your brand during the shopping extravaganza.
A well-executed post-Black Friday follow-up strategy can transform transient transactions into enduring customer loyalty.
Sustain the excitement with exclusive offers: Keeping the momentum alive is essential. Extend the Black Friday excitement by offering exclusive post-event deals to your recent customers. This not only rewards their participation but also encourages them to explore more of what your brand has to offer
Nurture brand loyalty: Beyond the discounts, the heart of post-Black Friday follow-up lies in delivering consistent value. Engage your audience with relevant content that resonates with their interests and recent purchases. By sharing helpful information, product insights, and engaging stories, you’ll position your brand as a trusted source of expertise and entertainment, reinforcing the bond between your customers and your business.
The period after Black Friday is a golden opportunity to deepen connections, fuel customer loyalty, and set the stage for a lasting relationship beyond a single shopping event.
Wrapping Up
Black Friday has evolved into a cornerstone of modern marketing strategies, driving both anticipation and fervour among consumers. As explored in this comprehensive Black Friday Marketing Guide for 2024, success during this shopping extravaganza requires a combination of strategic finesse, technological prowess, and customer-centric practices.
From optimising website performance and mobile experience to harnessing the power of real-time analytics, every facet of your Black Friday marketing campaign contributes to its overall triumph.
Mastering these ten strategies is critical to a successful Black Friday marketing campaign:
Optimise website performance to handle high traffic and ensure a smooth shopping experience.
Prioritise mobile optimisation for a broader reach and seamless user experience.
Leverage real-time analytics for informed decisions, inventory management, fraud prevention, and budget allocation.
Craft engaging landing pages that load quickly and guide visitors effectively.
Enhance product detail pages with informative descriptions, images, videos, and reviews.
Offer transparent return and shipping policies to boost conversions and confidence.
Utilise social media advertising for precise targeting and engagement.
Gamify the experience with interactive elements like spin-the-wheel pop-ups.
Execute a strategic Black Friday email marketing campaign to connect and convert.
Implement ethical cross-selling and upselling tactics to increase average order value.
And remember that the journey doesn’t end on Black Friday. Employ a thoughtful post-event strategy to sustain excitement, nurture loyalty, and cultivate lasting relationships.
FAQs About Black Friday Marketing
When is Black Friday 2024?
Black Friday 2024 falls on Friday, November 29th.
How long does Black Friday 2024 last?
Black Friday is only the day after Thanksgiving and ends when Cyber Monday starts on December 2nd. Retailers, however, love to combine the two days and extend them as far as possible. Many extend their Black Friday Cyber Monday promotions through early December, turning it into one big holiday shopping period.
Is Black Friday a thing in the whole world?
“Black Friday” refers to the day after Thanksgiving in the USA. Historically, this shopping event was only observed in the USA. But over time, it gained popularity worldwide. Today, people from around the world participate in Black Friday.
When should I start my Black Friday 2024 marketing campaigns?
Brands should start their Black Friday marketing campaigns several weeks before the event, with teasers and promotions building up anticipation in the weeks leading up to Black Friday itself. Intensify marketing efforts in the week before Black Friday, and ensure that all promotions are live and ready on the event day. Don’t forget about the post-event follow-up campaigns to help sustain the momentum and keep customers coming back.
A customer who searches for something on your website already intends to buy something. But don’t let that mislead you, and don’t stop doing better. There are still ways to create a better experience for your customers and lead them to the right products, all the while increasing your average order value and conversion rate.
Key Takeaways
A good on-site site search means better customer experiences and higher conversion rates.
When a searched product is out of stock, recommend alternative products and turn this into a sales opportunity.
Use badges for products according to their most distinguishing features and draw visitors’ attention to the right products.
What are the Benefits of Optimising Your eCommerce On-Site Search?
According to research by Coveo, 68% of customers leave an eCommerce site because of a bad on-site search experience and not being able to find what they’re looking for. Therefore, providing a good customer experience is almost impossible without on-site search optimisation. And if a customer doesn’t have a good shopping experience, customer satisfaction is out of the question.
Optimising your on-site site search will create a more effortless shopping experience for your customers with relevant and personalised search results and bring you higher conversion rates. It will also provide a better understanding of your customers’ needs and behaviour sets, and improve your search with analytics data.
How to Optimise Your eCommerce On-Site Search in 9 Steps
1. Make Your Products Stand Out with Product Badges
Though many of them may look similar, each product on your search page is different from the rest. Use badges for products according to their most distinguishing features.
For example, say a customer has made a number of vegan product purchases and is now looking for a cosmetic product, a leather jacket, etc. Clearly, they won’t be looking for genuine leather. You can use “cruelty-free” badges to draw their attention to the right products.
Image source: Segmentify
2. Show That Your Website is Alive with New Arrivals
People love purchasing the newest products and following the most recent trends.
And new products come and go like seasons. Let your customers know about New Arrivals for the product categories they’re interested in. That way, you can directly lead those trendy ones to the products they might be interested in the most.
3. Turn Out-of-Stock into a Sales Opportunity with Smart Offers
When a searched product is out of stock, it doesn’t have to be the end of the customer visit. As disappointing as it is, there are ways to leverage this situation.
Keep them from searching for what they’re looking for on another site. Instead, turn this into an opportunity to make other relatable recommendations to increase the sales possibility. Benefit from their past purchases to make pinpoint product recommendations.
4. Autocomplete Your Customers’ Words
When your customers start typing “F…”, immediately show them ‘Spring Flowers Easy Care’. You can make it easier for them by auto-completing their queries. Show relevant searches in a dropdown menu, so they can easily find what they are looking for. Again, you can benefit from their past purchases to make search suggestions.
5. Enable Search Suggestions and Autocorrect Misspellings
Image source: Segmentify
Did you know that “Hundai” is currently the most misspelt brand name? Or was it Hyundai?
Around 25% of search queries made on eCommerce sites are misspelt. Imagine missing that many sales opportunities because you didn’t have the right tool to autocorrect those misspellings.
To avoid empty search result pages, implement a tool that will do that and also offer alternative query options.
6. Use Search Page Data for First-Time Visitors
Image source: Segmentify
When you don’t have sufficient data on a visitor, use the best thing you have at hand to generate the best recommendations.
Use search page data for a “Most Searched For” campaign to start your relationship with first-time visitors. Directing them to popular products you already know are in demand will help them start their journey off on the right foot.
7. Use Keyword-Rich Titles and Product Descriptions
The more keywords a product title or description contains, the more likely it will appear at the top. That way, it will stand out as the most relevant search result, and the customer will find exactly what they are looking for without losing time.
8. Take Advantage of Customer Reviews
The influence of social proof on sales is undeniable. Reviews on a product page make a huge difference when deciding to buy a product. However, don’t limit their usage to product pages. Display how many reviews and stars products have in the search box and on the result page as well.
9. Use Analytics to Track and Improve On-Site Search Performance
An insight into your actions’ outcomes must be part of your strategy. Because you need to acknowledge the results to measure the success of your roadmap correctly, so use analytics to see popular searches, no-result searches etc.
Customers increasingly rely on internal search to navigate your website. But what happens when search results are irrelevant, slow to load, or fail to personalise the experience?
Frustration sets in, leading to abandoned searches and lost sales.
Introducing Searchandising 2.0, the next generation of internal search solution from Segmentify!
We’ve completely revamped the search experience, empowering you to deliver lightning-fast results, unmatched customisation, and a seamless journey that keeps users engaged and ready to convert.
Keep reading for all the juicy details ↴
What’s Searchandising?
Searchandising refers to the strategic optimisation of a website’s internal search function. It leverages merchandising techniques to tailor search results and product discovery, ultimately enhancing the customer journey and driving conversions.
Check this out: Bonservis and Segmentify’s dynamic partnership boosts conversion rates by %64.
Challenges of Traditional Internal Search Solutions
Internal search plays a crucial role in the customer journey, directly impacting product discovery and purchase decisions. However, traditional internal search engines often struggle with:
Irrelevant results: Customers encounter products that don’t match their search intent, leading to frustration and lost sales.
Slow loading times: Laggy search experiences can cause customers to abandon the search altogether.
Lack of personalisation: Traditional search doesn’t consider individual preferences or past behaviour, hindering product discovery for returning customers.
These limitations disrupt the customer journey, leading to missed conversion opportunities and increased customer churn. Personalised search results, on the other hand, can significantly improve customer satisfaction and drive sales by ensuring users find the products they’re looking for quickly and easily.
The Searchandising 2.0 Advantage
Let’s get to know Segmentify’s Searchandising 2.0 a bit closer:
1. Faster Setup
Searchandising 2.0 boasts a streamlined setup process, getting your internal search box operational in just 2 hours. This translates to faster time-to-value, allowing you to experience the benefits of enhanced search functionality and start driving conversions quicker than ever before.
2. 50% Faster Searches
Searchandising 2.0 prioritises a lightning-fast search experience without compromising website performance. Its code is 50% smaller than previous versions and 30% lighter than Segmentify alternatives. This translates to blazing-fast search results that keep your customers happy and engaged.
No more waiting for pages to load – your customers will find the products they need instantly, leading to a smoother purchase journey and increased conversions.
Image source: Segmentify
3. Increased Customisation
With customisable search facets, you can refine search parameters based on your specific product categories and attributes. Take control of result ordering, prioritising high-performing products or showcasing new arrivals first. Design product cards with the information most valuable to your customers, ensuring they can make informed purchase decisions quickly and easily.
With Searchandising 2.0, you can craft a search experience that seamlessly integrates with your brand identity and maximises conversion opportunities.
Image sourse: Segmentify
4. Improved SEO & Organic Traffic
Organic traffic from Google searches is a powerful sales driver, but creating landing pages for every conceivable keyword combination is a losing battle. It’s expensive and impractical.
Searchandising 2.0 solves this dilemma by optimising your internal search results for SEO.
This means your product pages rank higher in relevant Google searches, attracting high-intent customers who are already actively looking for what you offer.
5. Mobile-Ready
Searchandising 2.0 is built with mobile in mind, delivering a fully responsive search experience that adapts perfectly to smartphones and tablets. This eliminates the need for additional development or adjustments, saving you time and resources.
As a result, Searchandising 2.0 increases customer satisfaction and eliminates the risk of mobile users abandoning their search due to compatibility issues.
6. Uninterrupted Search Experience
We understand that exploration is key to successful product discovery. That’s why we’ve eliminated frustrating page refreshes.
Seamlessly transition between product details and search results without disrupting the user flow. This allows customers to explore different options quickly and intuitively, ultimately leading to a more informed purchase decision. Searchandising 2.0 keeps customers engaged and focused on finding the perfect product, maximising the potential for higher conversion rates.
Try Segmentify’s Searchandising 2.0 Today!
Searchandising 2.0 empowers you to transform your internal search engine with a range of game-changing benefits:
Faster setup (2 hours): Get up and running in record time.
Lightning-fast searches (50% faster): Keep customers happy with instant results.
Increased customisation: Tailor the search experience to match your product catalogue perfectly.
Mobile-ready: Effortless search on every device, no adjustments needed.
Uninterrupted search experience: Keep customers engaged with seamless exploration.
Boost organic traffic: Attract high-intent customers with SEO-optimised results.
Don’t settle for a clunky internal search experience that drives customers away. Try Segmentify’s Searchandising 2.0 today and experience the difference! Maximise conversions, boost customer satisfaction and watch your sales soar.
Our website uses cookies
Our websites use cookies. By continuing, we assume your permission to deploy cookies as detailed in our Privacy Policy.
Engagement Engage customers across all channels
Recommendation Offer personalised recommendations
Dynamic Bundles Increase your cross-selling
Growth & Optimisation Monitor website data in real-time
Customer Data Management Enjoyable unique customer journeys
Cross-Channel Marketing Optimise the customer experience
Search & Discovery Improve your search capabilities
Growth for All Industries