In Digital Marketing, one of the key goals is to keep your visitors on your ecommerce website more and to achieve this, you should start working on conversion optimization and this is crucial if you are in the e-commerce business. Leaving visitor percentage is the most important metric to keep your visitors on your e-commerce website. Here the top 7 tips to keep visitors on your website longer:
1) What is the focus of your e-commerce website? Wich are your products and services?
You need to be clear about your online business. When customers visit your website, the first thing they do is to check what your website is for. If there is nothing related, visitors leave your website.
2) You should know your target market.
The another name of digital marketing is performance marketing. In order to achieve high-performance digital marketing campaigns, to reach up the right target market is required. If you do not know your target market, you try to reach up everyone and, in fact, you will not be connected to anyone.
3) Simplicity is a new trend in an e-commerce website.
You might have put too much effort on your website design. For online shopping, users prefer a user-friendly website more than an impractical and exaggerated website. The another essential strategy is to design a user-friendly website for the target market.
4) Accelerate your eCommerce website.
Technology improves every day and as a result, people become more willing to reach target immediately. The faster your visitors find the solution on your website, the more you convert visitors into real customers. As an online business, you must optimize your website, check uploading and respond time of any kind of images, links or forms.
5) Be careful at spelling and orthographic rules.
Spelling and orthographic mistakes decrease the trustworthiness of e-commerce website. Especially, when visitors come to payment step, they would like to know that website is prepared by professionals. If do not know how to generate trust, they leave the website immediately and never come back.
6) Be a Friendly –User- On The Ecommerce Website.
Please make sure that your website is being used easily. If visitors do not find what they look for on your e-commerce website, that means your website is not actually user-friendly. You must use images to direct your visitors. Keep in mind that nobody reads long lasting articles.
7) Use call to action buttons:
In general, online business professionals think that all visitors know what they look for during their first visit. Unfortunately, this is a common mistake. Call to action buttons must be placed for a visitor who never comes before. An example of these buttons is the Buy Now in e-commerce.