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Highlights

Decoding LEGO’s Shift: Why Targeting Adults Became a Winning Strategy

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy.  This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...

4 March, 2024

Segmentify Blog

Email Subject Line A/B Testing Best Practices

Ahh, the subject line… The first impression, the battle cry that cuts through the noise and...

15 Mar 2024
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too...

11 Mar 2024
Decoding LEGO’s Shift: Why Targeting Adults Became a Winning Strategy

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift...

04 Mar 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on...

28 Feb 2024
Does Tesla’s $0 Marketing Strategy Actually Work?

Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing...

06 Feb 2024
The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet,...

18 Jan 2024
Mere Exposure Effect Examples in Marketing and Advertising

People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing...

18 Jan 2024

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