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Highlights
Decoding LEGO’s Shift: Why Targeting Adults Became a Winning Strategy
LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy. This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...
Segmentify Blog
Email Subject Line A/B Testing Best Practices
Ahh, the subject line… The first impression, the battle cry that cuts through the noise and...
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency
Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too...
Decoding LEGO’s Shift: Why Targeting Adults Became a Winning Strategy
LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift...
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify
Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on...
Does Tesla’s $0 Marketing Strategy Actually Work?
Tesla boldly asserts that it allocates $0 towards marketing and advertising. The notion of spending nothing...
The 2 Sides of Building Your Omnichannel Marketing Strategy
Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days? And yet,...
Mere Exposure Effect Examples in Marketing and Advertising
People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing...
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