Segmentify panel welcomes you with its dashboard. Summary of segmentify performance and your websites own performance is represented in dashboard.
Report points that , Segmentify serves variously metrics which is acted by your visitors actions.
What is widget performance?
The field that displays the total number of Segmentify widgets displayed.
Here you can view the total number of views of widgets on the site
Widget Views :Indicate how many recommendation widgets have actually been seen by your visitors. (964,883)
Widget Impression :Indicate how many pageviews with recommendation widgets you have in total.
The recommendation widgets were not necessarily seen by your visitor. (3.18M)
What is widget interaction?
When users interacts with segmentify recommendation widgets , segmentify reports that metrics.
Interaction Clicks :Shows how many times products inside recommendation widgets are clicked by the visitor. (104,736)
CTR :Shows the ratio between how many clicks the recommendation widget get over how many times widgets are seen by the visitors.Calculation of CTR is Click/View. If this ratio is low, you must consider changing rules and filters of the recommendations. (10%)
What is widget basket performance?
This box has statistics about products added to basket by Segmentify recommendation widgets.
Items :Shows how many products are added to the basket by Segmentify recommendation widgets. This number is a total number of items added to basket.If a visitor adds two of same product after clicking on a recommendation widget, it is counted
as two items.(5,432)
Total Amount :Shows the total monetary amount of items added to the basket by recommendation widgets.(292,136.15 TRY)
Average Contribution :Shows average amount Segmentify recommendation widgets’ contribution to the basket.If a visitor clicks a $100 product from recommendation widgets and buys this item, our contribution
is increased by $100
Basket Rate :Shows the ratio between how many products are added to basket over how many products are clicked from recommendation widgetsCalculation of Basket Ratio is calculated as Products Added To Basket/Products Clicked. If this ratio is low, you must consider updating recommendation types and filters to products to best match visitor’s preferences.
What is Segmentify revenue performance?
This box has statistics about products purchased by Segmentify recommendation widgets and their effect over total revenue.
Total Amount :Shows the total monetary amount of products sold by recommendation widgets. Segmentify only tracks the products clicked from recommendation widgets in the same session.If a visitor buys two products, but only clicks one from recommendation widgets, only the one clicked is added to Segmentify’s contribution to revenue.(39,338.54 TRY)
Purchases :Shows how many purchases include at least one product from Segmentify recommendation widgets.(292,136.15 TRY)
Purchased Items :Shows how many products are purchased by Segmentify recommendation widgets. This number is total number of items sold.If a visitor buys two of same product after clicking inside a recommendation widget, it is counted as two items.
Contribution Ratio :Shows Segmentify recommendation widgets’ contribution to overall revenue.Widgets/Website Revenue. Expected value to reach for contribution ratio is between 7% to 12%.If this value is below this range, you should consider adding new recommendation widgets and
Conversion :Shows the ratio between how many products are purchased over how many products are clicked from recommendation widgets.Calculation of conversion is Products Purchased/Products Clicked.If this ratio is low, you must consider updating recommendation types and filters to products to best match visitor’s preferences.If conversion ratio of a basket is much higher than this ratio, you should consider using “Abandoned Cart” e-mail or promotion campaigns.
Segmentify tags your allpages with various pagetype. This box has statistics about total pageview and pagetype based views and ratio. Segmentify groups pages respectively Home Page , Product Page , Category Page and Other Pages(Empty Search , 404 Pages , Brand Pages , Custom Pages .etc)
Page View :Total page views of your site. (3.23M)
Home Page :The number of views you have on the main page.
Product Page :The number of views of your products.
Category Page :The number of views of your Category Pages and Product List Pages
Other Pages :The number of views on other pages in your site.
Channel Traffic Report
The part where the users coming in from the site are displayed from which devices they entered.
Here, you can view the usage rates according to the devices.
PC :Total page views of your site. (3.46M)
Mobile :The number of views you have on the main page.
Tablet :The number of views of your products.
Other :The number of views of your Category Pages and Product List Pages
That report points visitor and session based traffic.
Average Sessions :The average session duration of your visitors.
Unique Visitors :The part where the actual number of unique users entering the site is displayed.
Unique Sessions :You can view the number of all sessions created in this area
Pages/Sessions :Ratio of page views to sessions
Product/Sessions :Ratio of product views to sessions
The place where all purchase based metrics on the website are displayed.
Segmentify reports Purchases , Purchased Items and Average Basket value on site.
Revenue (overall) :Total amount of purchased products.
Purchases :Total number of orders on your web site
Purchased Items :Total number of products sold on your website
Average Basket :Average of the orders made through your website