Segmentify’s AI-driven software analysed each customer’s viewed products in order to offer visitors only the most relevant product recommendations. This heightened shopping experience subsequently resulted in longer user sessions and higher conversion rates.
With a selection of items based on each customer’s previous browsing history, Segmentify’s personal recommendations delivered 14% more product purchases with only a 9.5% impression rate.
Segmentify’s smart personalisation tool was so perfectly integrated to Vögele Shoes system that the loading speed reached 76ms on average.
Vögele Shoes’ customers were so engaged with Segmentify’s personalised recommendations that CTR rates increased to 24.7%.
In addition, the Average Order Value (AOV) of users who clicked on the recommendations was 11% higher.
Last but not least, the greatest success of Segmentify was increasing conversion rates by 4 times when users clicked on a personalisation campaign.