Suud Collection Success Story

Suud Collection had a 2.88x increase in conversion rates with Segmentify’s Personalisation and Search Box campaigns!

Segmentify’s solutions have been our greatest help in establishing the most accurate communication with the visitors of our website, as well as in the realisation of the works in line with their needs in a short time. Personalised marketing tools, prepared in accordance with the line and identity of our brand, have been instrumental in our success.

Merve Topal Dere – CEO & Founder

Overview

Suud Collection started an exciting journey 6 years ago with the desire to offer fashion at affordable prices to women who cannot find the quality, model, colour or pattern they are looking for. By doing much more than expected in each collection, Suud Collection positioned itself as a lifestyle brand that creates good feelings beyond a fashion brand. With all the know-how and insights they have gained since their first collection, the Suud Collection team is now excited to carry their journey to the global. They continue to work to bring their motto “Dress For Yourself” with their ever-growing team, timeless designs and quality handcraft to every home.

The Results

Segmentify’s Personalised Product Recommendations and Search Box campaigns delivered Suud Collection a 2.88x increase in conversion rates. Additionally, they observed a 6.3% increase in AOV during February. As a result, 18.19% of overall purchases were done through Segmentify’s campaigns.

2.88x

Increase in Conversion Rates

3.15x

Increase in Average Visit Value

6.3%

Increase in AOV

18.19%

Contribution Rate from Segmentify Modules

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