Luxury Retailer Reis Jewellery Improves Customer Engagement and Boosts Conversion by 4x

Starting as a small jewellery shop in 1982, Reis Jewellery has rebranded itself as a sophisticated and elegant jewellery shop. The company’s purpose is to make the word “gold” humble, which they say sounds extremely flamboyant upon hearing. Reis Jewellery continues to adorn the necks of people around the world, mixing tradition with minimalistic designs.

Challenges

For generations past, social status was based on the products you owned. Today, on the contrary, is all about how customers experience the brand both in the physical and digital worlds. In other words, the luxury audience is changing and becoming younger, channel agnostic and more interested in digital experiences than physical products.  

As a luxury brand, Reis Jewellery needed a solution to bring them closer to today’s luxury customers and improve their shopping experience and customer engagement.

“When we first met with Segmentify, we did not believe that we could overcome the integration processes so easily. The solution-oriented approach of the Segmentify team and their suggestions in line with the spirit of our brand have been the key to this measurable success we have achieved together. ”

Muratcan Taşdelen eCommerce Strategy Consultant, Reis Jewellery