We are still in growth phase, so to define our short term goals, we would say improving our business and making sure each customer is satisfied with our brand are our number one priorities. In the long haul our vision is to establish ourselves as the first touchpoint in Switzerland when it comes to Travel & Leisure.
Challenges and Concerns
Right from the beginning, we knew that we needed to be able to implement product recommendations on all our key pages and easily offer relevant product recommendations to each of our customers in real-time. Unfortunately, this took a lot of time and resource from different departments.
We are working agile and needed a fast and easy solution that is also cost-effective.
For quite some time we’ve been searching for the right solution that would increase our online sales by recommending the right products to each customer visiting our site. Segmentify was brought to our attention by different executives. The fact that the implementation process was quite straightforward had a big positive impact on our decision.
We just needed to add one line of JS code in the header and after just 2 days we were ready to go. Nothing changed for the customers except for on-point recommendations throughout the sales funnel!
The whole process started very fast, clean and we had great support from Segmentify development and success teams.
Achieved with Segmentify
Segmentify’s algorithm recommends the right products to the customers on every touch point. This saves us a lot of manual work such as tracking the behaviour patterns, past purchases or detecting complementary products. The results are better than what we could’ve done manually.
Our Average Order Value increased by nearly 25% as well as checkout abandonment rate decreased by 10%. All in all impressive numbers.
We improved heavily in cross-sell in the sales funnel as we offer nice recommendations to each of our customers. This increases our Product Number by Order as well as our Average Order Value.
Most Liked about Segmentify
It is fast and easy, with tons of implementation possibilities – exactly the right thing for all growing businesses!