Our business model, in short, is “Video Advertisement Inventory as a Service,” and our goal is to become the destination for video discovery: To have content discover people, and not the other way around so that we can generate as many ad requests on our page as possible. Therefore, we need visitors to stay on our page for extended periods of time.
We reach towards our goals with the technology we utilize that personalizes and curates programming for each viewer.
Challenges and Concerns
If we wanted to profit from the ad requests on our site, we needed to reduce the bounce rates to a significantly lower level and obtain repeated visits from our users, followed by extended browsing durations.
One aspect that we’ve always found rather crucial was conceiving the right look and feel on our website that boosts user retention on our page as much as possible. That required us to find the right partners to work with us on this project, who held the same perspective and values as iLoveVideo.tv. The partner we chose to work with had to have the right know-how and technology to find and provide the proper solutions to our needs.
Our CEO is always looking out for great companies, which we can work with if there is a need or a problem to solve on our roadmap. Before adopting Segmentify’s personalization solutions, we were actively looking for a partner with the right capabilities and point of view to match our standards.
We found Segmentify while looking out for recommendation technologies that we can easily integrate with our technology stack.
We tried out various ways of integrating personalized recommendations on our page and Segmentify was the one.
Segmentify’s personalization solutions worked out the best as the design of the platform, and the effect of the solution are both fulfilling our needs and understanding our viewpoint for iLoveVideo.tv.
In addition to that, the speed of the integration process has always been essential to us as we are working in an environment where the “time to market” is always quite brief. That is why we are always looking for solutions, that can provide the right value at the right time to iLoveVideo.tv.
Segmentify’s truly simple integration process is both rapid and seamless, backed up by a caring and helpful onboarding team that is more than ready to meet our specific requirements.
Whether it is a call or a meeting in person in our office in Potsdam, we always came together when it was needed and discussed any point that would enable iLoveVideo.tv to obtain the intended user engagement and retention rates.
Achieved with Segmentify
Segmentify provides us with the most effective personalization solutions. Our users get to see the most related content based on their previous likes and feel at home on our main page. So, they keep coming back for more!
‘Shortly after releasing the personalization solutions on our live pages we started to see the positive returns. Since we’ve started working with Segmentify our user interaction rates increased
by more than 20%.’
Most Liked about Segmentify
Segmentify is a great partner to work with, thanks to their friendly team that is always on call and our shared perspective on how to bring iLoveVideo.tv forward.