HE-QA Success Story

Thanks to Segmentify, which we started to work with to communicate clearly and accurately with our website visitors and help them reach their needs quickly, we now provide better service to our customers with Segmentify’s personalised recommendations. Segmentify met our needs in terms of customisation and analytics perfectly. Thanks to its user-friendly panel, we’ve created our campaigns in a very short time!

HE-QA Team

Overview

HE-QA is a fashion retailer for women who prefer a modest lifestyle. As a brand, HE-QA is against the fast-consumed nature of fashion, and therefore, carefully crafts designs that are original, timeless and elegant.

The Results

Segmentify’s Personalised Solutions delivered HE-QA a 3.82x increase in conversion rates only in 2 months. In addition to that, HE-QA experienced a 6% and 12% increase in revenues and Average Order Value (AOV), respectively. As a result, 7.62% of overall purchases were done through Segmentify’s Personalised Search campaigns. Furthermore, Segmentify’s Personalised Product Recommendations had a contribution rate of 17.86%!

3.82x

Increase in Conversion Rates

12%

Increase in Revenue

6%

Increase in AOV

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