Fulhamtimber Success Story

How Did Segmentify Achieve 4.5x
Conversion Rate Increase for Fulham Timber?

 The solution was integrated to the website within 24 hours, I didn’t have to do a thing. The best part? They had created algorithms and sections throughout the website for me and had added them to areas of the website I hadn’t even considered.

Onur Levent – Ecommerce & Marketing Manager

Overview

Fulham Timber & Building supplies is an independent timber and builder’s merchants based in London.
They opened their first branch in 1994 on London’s Fulham Road, which is where the name comes from. Although they no longer have a branch located in Fulham, they have kept the name and have expanded to four branches across London and a sawmill. Their locations include Balham, Brixton, Colliers Wood and Croydon.

Challenges

‘’My biggest concern while choosing the right solution was time. With the large workload we have, the thought of getting to grips with a new solution and also implementing algorithms and personalisation solutions seemed very time consuming and painstaking.’’

The Results

In February 2018, 34.8% of products added to our customers’ baskets, were added by customers using Segmentify widgets throughout the website.
The solution was integrated to the website within 24 hours, I didn’t have to do a thing. The best part? They had created algorithms and sections throughout the website for me and had added them to areas of the website I hadn’t even considered.

16.8%

CTR
from Personalisations

26%

AOV
Increase

4.5x

Increase in
Conversion Rate

57ms

Average Personalisation
load speed

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