Discover how the premium spirits club boosted performance on product pages!
“ People are easily persuaded to take action when they see other people doing the same thing. FOMO notifications have a significant impact on our conversion rates. ”
Caskers is a leading online destination for high-end spirits consumers within the US. With a selection of exclusive and hard-to-find spirits and popular brand names, Caskers is the ultimate destination for anyone who wants to take pride in what they drink.
The availability of spirits differs greatly between states in the US, so rather than promoting the same products to every customer, Caskers was looking for ways to improve the use of their vast collection of spirits available to their customers locally.
Increase in Conversion Rate
Increase in Per Session Value