Segmentify delivered a 25% contribution rate to Butlers Chocolates’ total online revenue. This is nearly triple the original target rates that were promised.
Segmentify achieved this result by creating an online experience that was equivalent to being personally assisted at a physical Butlers store. The AI-driven software was able to analyse each customer’s interests to provide visitors with only the most relevant product recommendations. This heightened shopping experience subsequently resulted in decreased bounce rates, longer user sessions and higher conversion rates.
Best of all? The Segmentify software utilises automation and machine learning, which means Butlers can watch its personalisation campaigns self-improve over time, with no manual involvement required on their part.
Thanks to a winning combination of fantastic results and dedicated customer service, Butlers Chocolates have been incredibly pleased with their Segmentify partnership.