Ecommerce has revolutionised the retail industry. It has evolved to meet the ever-changing needs of consumers and has made online shopping more accessible to modern day customers.
With the growing number of ecommerce businesses popping up throughout 2019, we wanted to take a look at some cold hard numbers from the past 2 years to help guide ecommerce businesses for a successful 2020.
At Segmentify, we love to look at the data, drivers, trends, facts and figures to understand what the real impact of personalisation through time. We look at a comparison of 2018 and 2019 ecommerce data to assess what we need for growth and a prosperous 2020.