ABOUT FASHION IN DIGITAL
Retail sales worldwide reached over $25 Trillion last year.
Approximately 6% of it was due to e-commerce with almost $1.5 Trillion.
Moreover, the e-commerce ecosystem grows with more than 10% every year.
The most obvious proof of the boom of e-commerce is Alibaba's record-setting $25 billion initial public offering with a valuation of $170 billion.
and it's what we love
Why Conversion Optimisation?
The biggest part of e-commerce comes from apparel and accessories with more than 17% according to a research conducted in the United States. This is where fashion conversion rate gains its importance in the e-commerce market.
Online fashion sector has grown 258% in the last 5 years which makes it the best performing segment of e-commerce.
Needed to be optimised with data and love.
How to Optimise Conversion
Monitor all user behaviours on your website in realtime. User behaviours needs to be tracked in realtime with following conversion funnel.
After monitoring each user behaviours on your website, you should analyse their actions and create hypothesis for each actions based on their segments.
Use realtime action tools like popus, forms, recommendations and other personalise actions with highly intelligent tools.
from data to conversion
Since it is fashion industry it doesn't require much of an analysis to say that the biggest portion of your costumers is women. And most of those women are at the age of 20-35 of course depending on the products sold on your website. Good news is that the conversion rate is the greatest among women with almost 15% where normally conversion rate would be around 10%.
So after analyzing your costumers and having seen which gender they mostly are, which income level they have, which age group they are in and maybe even which part of the city, country or the world they are from, you should now focus on optimizing user experience using various methods designed for specific costumer groups individually at important touch points of your website such as the landing page or the add to card part or even on the payment window where you can offer related items specifically for that user also improving the shopping experience.
You should help the costumer to finish his/her purchase painless and smoothly. You need to avoid all the friction caused by long forms, boring website designs, complicated website interfaces so on and so forth.
The discovery step - where customers evaulate different alternatives – is of utmost importance in the fashion e-commerce industry. I believe the most scalable and relevant way to lead customers at this step is through real-time product recommendations.
Digital Marketing Manager
Conversion optimisation is very important in fashion industry and we’ll cover it with smart personalised recommendations that I highly recommend.
Trendify helps you to understand easily what’s going on your website based on real-time monitoring solution.Show More
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