Increase your conversion with RECOMMENDATION
Engagement is an indicator of loyalty and can be improved by increasing number of products visited, time spent on website and generating returning visitors in ecommerce world. Taking into account the high conversion rates, most visitors are price sensitive and directly landing to product pages from search results.
A personalised page by providing smart product recommendation widgets helps increasing engagement of visitors to your brand, spend more time, browse alternative products or related products. More add to cart actions and purchases occur as a result of increase in customer engagement and this is what ecommerce managers are looking for: increase in conversion optimisation rate.
The trending homepage design for ecommerce is quite banner heavy which is simply providing the campaign banners and category specific banners in shop window. This is missing the opportunity to guide the customers for direct conversion from homepage by placement of “Selected for you” widgets including personalised products enriched with appropriate call to action buttons.
Segmentify enables ecommerce websites to have smart product recommendations to build personalised Homepages and increases conversion rates.
Category Page Recommendation
Category pages are landing so much visitors but bounce rates in ecommerce from category pages are also so high. One main reason of high bounce rates are the listing behavior which ecommerce websites have to do either they are based on custom coding or they are built with ecommerce platforms such as Magento, Shopify, Prestashop, WooCommerce or similar.
A solution provided by Segmentify for high bounce rates from category pages is using “Trending in Category” product recommendation widgets and include the popular products in category selected based on the behavior of the current visitor.
Product Page Recommendation
Product pages in ecommerce belong to the heart of conversion and all conversion rate optimisation efforts focus on these pages. A regular product page at least includes Product title, Images, Price, Availability and Add to cart button. Other components such as Product detail, Sizing, Colour options and others are the tools that are used to represent as much information as possible to the visitors about the products.
What if these are not enough to convince the visitors and they do not convert? Here comes Segmentify into game and provides “You might also like” widgets to inform the visitor about similar and alternative products.
Who says that exit pop-ups are dead? They are sometimes annoying if you use it frequently and if the offer you populate is not relevant to your visitors. On the other hand, the click through rates for exit pop-ups with personalized offers may be 3 times higher than the regular ones. Try personalized popups to see how they help to increase your conversion rates.TRY IT!
Showing email collection popup to right user in a right time to get email addresses and leads. Email addresses automatically goes to pre-selected segments. You can easily take an action to these segments after deciding what actions you want to take such as personalized emailing, recommendation, or custom popup.TRY IT!
Abandoned Cart is not a nightmare
You can decrease the number of abandoned carts with smart retargeting and remarketing strategies by establishing re-engagement with your customers.TRY IT!
Abandoned Cart Emails
Return your visitors with online/offline web push notifications and personalized emailing.
Stay in touch with customers by sending popular products emails. On a regular basis you might want to inform your custumers about some interesting deals and that would also help them remember that they forgot their cart to checkout.
Thank You after purchase
Why don’t we predict next purchase of our customer after the last one? Segmentify predicts next purchase of that customer and offers next product recommendation in “Thank you” emailing which you sent after purchase.TRY IT!
We know that he/she is looking these products on your site but never shopping. After defining the rule sets of viewing products, we can send personalized active seekers email to these customers to motivate them to buy the products whihc they’re always looking for.TRY IT!
You might use Notification Bar as a new channel to spread you discounts, marketing campaigns and announcements to your customers. A fancy bar injected to the top or bottom of your homepage with a warm background is quite interesting for visitors. According to our Heatmap analysis in e-commerce websites, small delays before populating notification bar and expecting a certain amount of scrolls are other eye-catching tricks that result in high click through rates.TRY IT!
Online Push Notification
One of the best returning visitor action tool that you can use for your customers whose using Chrome, Firefox and Safari browsers. Pre-selected rule sets may help you to bring your customers back while they were on web and your site still on another tab or windows. You have chance to bring them back to your site with one image, one title and one description.TRY IT!