Adobe found in a recent UK study that returning or repeat customers make up only 10% of visitors on average, but contribute 27% of overall revenue. They also concluded that in Europe, encouraging 1% more of your first-time buyers to become returning shoppers would be worth as much as €11 million per average retailer.
So the age-old questions remains.
How can you improve conversion rates – and better still, achieve sales while still adding the most value?
The answer is to give potential customers what they want, when and how they want it, even if they don’t know what they want at the start of their journey.
In this whitepaper, we draw from the experiences of companies like Virgin and Rocket Dog who have taken different approaches and share strategies to consider for your ecommerce business.