If you have an e-commerce store, it’s inevitable that you have to use social media for e-commerce marketing to promote your brand, drive traffic to your e-commerce store and grow your business. Statistics show that there are 2.22 billion people using social media actively and social networks drive 31.24% traffic overall websites. Also, 46% of consumers rely on social media when they buy something. These facts show us how social media plays an important role on e-commerce. So, social media should be used effectively to drive traffic to your e-commerce store, but how? Here are 6 tricks to raise your traffic and compete with other e-commerce stores.
1- Optimize Your Posts for Ecommerce Marketing
Using high conversion keywords in your posts would be one of the most important behaviors to increase your posts’ visibility. When customers search the content about their issues of interest, high conversion keywords will answer the purpose. Also, you should add related images to your posts included keywords. People are attracted more to pictures within the content. If you’re willing to drive traffic to your e-commerce with e-commerce marketing tools, the thing that you should do is sharing posts that include high conversion keywords and related images.
2- Post Daily Content
Sharing daily basis contents consistently will diversify your customers. All you should do is making the post attractive and meaningful. Every customer has different options about different products when you share post consistently, you can analyze customers’ manners and easily check their engagement level. By sharing a post on Facebook and Twitter that includes daily basis will also help to diversify your customers.
3- Add Social Media Widgets into Your Ecommerce Website
If you want to take advantage of e-commerce segment, you should add social media widgets to your store. This is one of the most important e-commerce marketing necessity. It will be helpful to catch customer’s attention and they can share your product or make comments about your product. This is the way that you analyze the customer behaviors about your e-commerce. Also, you should add widgets that popular in social media, like Facebook, Twitter, Linkedin, Pinterest.
4- Share Short and Smart Content for Ecommerce Marketing
Nowadays, nobody likes to read long articles or watch long videos in social media. People don’t waste their time on long contents. So, what to do? Contents should be shorter and they have to give the right message to the potential customers. Share short posts with visualizing them. Also, you can post videos to increase your traffic. According to Digital Sherpa, 74% of people understand your product with watching videos about product. You can use Vine or making short videos on Youtube, so people can easily share the content in any social media portals.
5- Use Hashtags for Ecommerce Marketing
Using hashtags is very effective, is other way to promote your brand and get your content found out. Also, sharing posts with hashtags get 12.6% more engagement. Hashtags are very useful to expanding the reach your posts to the customers. Most effective portals in hashtag using are Instagram and Twitter.
6- Customer Reviews
Today, 88% of customers rely on online reviews as much as personal recommendations. Customer reviews are really significant tools to promoting sales. Also, customer reviews on your e-commerce store have a good effect on your store’s organic search rankings. In addition, customer reviews create unique content for search engines and this is also about e-commerce marketing. Firstly, you should use a reviews provider. Secondly, ask your customer to write a review. Thirdly, use customer reviews to recommend your other products and finally ask your customer if customer reviews are helpful or not.