Let me start this article with a quote from Silver Linings Playbook by Matthew Quick: “Let me tell ya. You gotta pay attention to signs. When life reaches out with a moment like this it’s a sin if you don’t reach back… I’m telling you”. I think Olympic Games is a big moment and you need to reach back. If you take the necessary actions and benefit from this opportunity you can burst your conversion during Olympic Games. Sometimes the opportunity doesn’t knock and you need to build a door as Milton Berle says. Sometimes the most significant successes may be found in times of greatest difficulties. However, today we don’t need any difficulty or to build a door because the opportunity has already knocked the door and very loudly. So, here are the 5 tricks for you to burst conversion during Olympic Games.
Search Engine Optimization is one of the most crucial parts of conversion optimization process. Some words become extremely popular among the searchers during some events. For example, during times of an election the words such as ‘vote’, ‘president’, ‘election’, ‘power’, ‘opposition’, ‘winner’ etc. are suddenly searched much more than normal. Therefore, you should think of possible words and their combinations that one would be searching for the Olympic Games and try to somehow connect them to the service or product you are providing. Also note that some websites, forums, blogs, Facebook groups etc. may also become very popular and it would be a good idea to have a link to your web page from those sites. You can visit Google Trends website here and try to find some words, phrases or ideas to increase your conversion during Olympic Games.
2. Campaigns to increase conversion during Olympic games
It may be a good idea to make some offers only for Olympic Games. So you can maybe say that you will give away a product for free if they buy a certain product only during the Games. Using the big data technology and segmentation of your costumes you can identify who really are interested in the games. You can also see how they are related or interested so that you can give them some sorts of special deals. You just need to analyze and be wise making smart offers.
If you understood the trick number 1 and worked on the SEO for Olympic Games 2016 you will automatically have some traffic to your website more than normal and the majority of the newcomers will be interested in Olympic Games because it is what drove them to your site in the first place. So don’t lose these visitors and try to reach them out by sending emails and push notifications in which you may mention some products or campaigns as I explained in the second trick related to the games. This trick will hopefully help you re-engage with your costumers or make those buy something who came to your site, dropped their email addresses and maybe even added a product to their basket but didn’t buy it eventually.
4. Special Products/Services
This one is a little bit different than the trick number 2 even though they sound similar. I am not talking about an offer for the costumers to buy a product with another one specifically. However, I am just talking about specific products or services only for Olympic Games. It is recommended to come up with some new products and services that would be sold especially during the games. I want you to recall FIFA World Cup 2010 for instance. Those who watched the games will remember how noisy they were because of these vuvuzelas. So vuvuzelas and all the related products suddenly became extremely popular during the world cup. This was just an example to illustrate how a certain product may become extremely popular during an event. So look for ways to come up with a specific product or adapt your marketing strategies accordingly if there is already a product or service that became popular during the games. Check the following game for Wii U developed wisely for Olympic Games.
5. Last but not least – Watch The Games
This one is obviously the most important trick to burst your conversion during Olympic Games. Most of the time marketing strategies sometimes miss caring the costumers, visitors or audience etc. The very first rule of any marketing effort should be to know your audience to whom you will be selling this very product or service. That’s why it is wise to watch the games and thus feel as your target audience does and get to know what they really want, need or may want once you offer it. Also in digital marketing, the very first step is to monitor the visitors and analyze afterward. Similarly, we need to monitor and try to see and understand their behavior and the way they perceive the Olympic Games and give them the right offer later on.