Every marketer knows that budget optimization is a full-time job. For a long time, the traditional way has been to create a campaign, launch it, and then receive final results after the campaign ends – only to create a second campaign that will surely follow a similar path. In the fast-paced world of e-commerce, being this patient doesn’t always pay off.
E-commerce is one of the fastest moving industries in existence. In mere seconds, thousands of visitors come and go from various paid channels. You’ve most likely been spending the majority of your resources on those paid channels in order to drive visitors, hoping they will turn into paying customers. To keep pace, you need to monitor everything that’s happening in your online store in real-time. Good thing we’ve got you covered with Trendify!
Trendify never sleeps
Our real-time conversion analytics tool, Trendify, was designed and developed specifically for e-commerce businesses who want to optimize their conversion rates and increase their ROI.
Trendify gives you real-time insights on how well each of your products, categories, brands and campaigns are performing. Having access to instant reports at any time gives you the opportunity to make well-informed business decisions as you go, instead of waiting for a campaign to end.
An instant recipe to increase your ROI:
Don’t spend time on your underperforming campaigns, focus on your Shining Stars instead!
In the Trendify Sources Column, you can see the exact channels that are driving visitors to your website, as well as those that are not. You can immediately take action on your under-performing campaigns. You can either change them on the fly, or completely kill them and reuse the remaining budget for well-performing campaigns, letting those Rising Star products become bonafide rock stars!
Trendify Sources Column tells you the real-time performances of:
- In-Site Views
- Social Media Referrers
- Search Engine Catches
- Paid Advertisement Results
- Email Marketing Leads
- Price Listing Deliveries
We break down the marketing channels that direct customers to your website, so you don’t have to spend time working with a business analyst or waiting for a detailed report. Everything you need to increase your ROI is listed in just one column.
Build your social media strategy accordingly
Now that you have the ability to understand the real-time performance of your paid channels, creating your future social media content is easier than ever. You’re already halfway there with the Trendify Sources Column.
All you have to do is identify your top referral products, and feature them on your social media. Data-driven decisions always work better than assumptions. Don’t make assumptions while putting together your next social media plan; just check your Trendify!
Instagram is a winner
Since we’re talking about taking immediate action, the role Instagram plays is undeniable. Instagram offers its users the most rapidly changing newsfeed of all popular social media channels. Instagram’s 700 million active users love to see daily updates from their favorite brands. Once you get a clear view of your top-performing products, make sure you display them with Instagram ads, and harvest the seeds of real-time, data-driven business decisions! Here’s a complete guide for Instagram Marketing from Photoslurp.
Like what you read? Start exploring how personalization can improve your business right now!