We Recommend These 3 Campaigns for a Successful Homepage

2 min read

Your homepage is everything! It is the first page your first-time visitors encounter with, and your loyal customers keep coming back to. Without a doubt it would be fair to say that your homepage is your display window for online visitors.

What exactly is a successful homepage?

The definition of ecommerce success is actually quite simple: Conversion! But achieving it requires a lot of detail and nitpicking. You need to be focusing on your UX, your tone of speech, your communication strategy. But it all starts with your homepage.

Use the space strategically

As a clever ecommerce store owner, you need to be using your homepage effectively. You  need to be giving away enough information about yourself, all the while successfully avoiding to make it over-crowded. Every single element you choose to display on your website should be chosen strategically, keeping in mind that you have a little more time 50 milliseconds to introduce yourself accurately, to speak directly to your target audience and convince them to stay.

The easiest way to your visitors’ hearts, but of course, goes through showing them the exact products they’re looking for. And it starts from the second they click on your website. Try these 3 campaign types to optimize your homepage to the fullest:

1) Start right with Smart Offers

Our Smart Offers algorithm is the perfect way to greet your first-time visitors and strengthen your relations with your frequent customers. It shows the most popular products of the month to first-time visitors and the most popular products of their favorite categories to returning visitors.

Intelligent machine learning technology enables ecommerce businesses to hoop over the Cold Start problem by gathering crucial information about first-time visitors and using the data to generate accurate recommendations.

Displaying Smart Offers campaigns on your homepage would certainly never fail to meet your needs and convert your visitors into customers.

2) Refer to previous interactions with Last Visited products

Last Visited products are just semi-purchases that need a little extra push. Display the specific products each individual customer has visited during their last visit to your online store. Last Visited products algorithm is fully-personalized, since it remembers the specific product everyone has visited previously. It’s based on the simple principle that if you see a product enough times, you automatically grow a liking on it. However, it is one of the most fruitful widgets you can choose to display on your homepage, since you’re 100% certain that customers like what they see!

Combine Last Visits with Discounts

Luckily, you can combine multiple algorithms on your campaigns. Try strengthening your last visited campaigns by adding the discount products! Create an almost irresistible urge to shop immediately!

 

3) Show your Visitors that this is a living website with New Arrivals

Ecommerce shoppers are impatient. They like to see tens of different products in a minute, and they want to feel like the website that they are about to commit to by making a purchase, is just fast enough to provide them with new products constantly.

By displaying New Arrivals on your homepage, you will reassure your customers that you won’t seize to provide them new products, all the while letting them know about the upcoming season!

Nice to see that you’ve enjoyed this article

Leave your email and get articles right into your inbox once a week. We promise we’re not going to send anything else.