There is no doubt that social media platforms play an important role in people’s daily life. By the force of living in a digital age, people spend more time in social media comparing to any other activities. According to Statista’s research, daily social media usage in 2015 is 106.2 minutes per day. Also, active social media users is increasing day by day and In January 2016, the number of active social media users is 2.307 billion. These statistics show us how social media usage growing rapidly and how social media can be beneficial for ecommerce businesses. You have to consider social media platforms as marketing tools and they have to be a part of your e-commerce business’s marketing strategy. Because most of the social media platforms are free. Also you can directly reach your customers and increase your customer engagement. Moreover, you can easily drive traffic and increase your conversion rate. In this article, I will talk about Snapchat and what e-commerce businesses would miss if they don’t use Snapchat marketing for growth.
What is Snapchat?
Snapchat is a mobile application that allows users to send images and videos that self-destructing themselves. The destructing part depends on you, you can choose how many seconds your image or video can be seen, up to 10 seconds. Also there is a feature called “Story”, when you post an image or video in your story, it becomes a public message that can be seen by your friends for 24 hours. Snapchat also provides you private and direct message with your friends, “discover” threat that lets you to discover content from leading publishers like BuzzFeed, ESPN, Cosmopolitan etc. Moreover, there are filters that shows current time, temperature, location to add your snap photos or videos. In addition, snapchat has a feature called Lenses. When you press and hold on to screen, snapchat recognizes your face and lets you to apply different effects like rainbow puke pop-out eyeballs. Finally, it has a feature called sponsored Geofilters that allow brands and individuals to create new filter related to the brand. So, now you know what is snapchat and how it works. Now it’s time to break down that what you will miss if your e-commerce business doesn’t have a snapchat account.
Increasing User Engagement
100 million people use Snapchat every day and watch over 10 billion videos every day. Also, 76% of snapchat users purchase products online. By looking at these stats, e-commerce businesses can realize Snapchat marketing is very significant and snapchat marketing can drive traffic to their e-commerce and boost their user engagement. Most of the brands in Snapchat promote contests and give away their products and keep their customers engaged. You can run a Snapchat contest like asking your followers to share a story with your product and send their stories’ screenshot to you. Then, reward them with product giveaways, codes or coupons. By doing these contests and giveaways, your e-commerce business can be remembered and would be in the public eye easily. So, you can drive more traffic and increase user engagement. If your e-commerce business doesn’t have a Snapchat account, you miss the huge opportunity for your e-commerce.
Sponsored Lenses and Geofilters
Sponsored Lenses and Geofilters are also easy ways to promote your e-commerce business and increase awareness of society and your target audience. They allow users to add specific art to their images and videos. These lenses and geofilters are designed related to your brand, you can choose these lenses and geofilters for specific location or specific time. By making your own lens or geofilter on snapchat, you encourage people to share pictures and images with your branded filter and lens. People send snaps to their friends with your branded lens/geofilter and your e-commerce business can increase their sales in a specific location or a specific time. By not having a Snapchat account, your e-commerce business miss many advantages of Snapchat marketing like Sponsered Lenses and Geofilters.
The purpose of influencer marketing is using key leaders that related to your market to share your brand’s message and increase brand awareness. You can partner with snapchat influencers that have high number of followers. Then, let them expand your Snapchat followers, increase your e-commerce business views, boost your sales, increase your engagement level and conversion rate. Also, you can give your influencer partner discount codes or give aways and make your brand widespread for influencer’s followers. Well, if don’t use Snapchat as a marketing tool, you miss the opportunity of Snapchat marketing like influencer marketing.