Running an ecommerce store means you have to be catering to hundreds or even thousands of online demands all at the same time. Unless, you’re running a hand-made items store that speaks to a very niche audience, having a vast amount of products usually helps with converting your visitors into customers. This is especially true for marketplaces, but on the other hand can sometimes cause them to have a hard time defining their target audience. If you’re offering products both for family vacations and pet care, narrowing down your category branches to minimum is a must for effective ecommerce personalization!
In simpler words, separating your product groups to their parent categories is Ecommerce 101. It helps with customer guidance, it helps with recommending personalized products and gathering more data. But your customers may be interested in more than just one category.
Your customers aren’t one dimensional
Your customers cannot be defined by one simple taste or style. Each of them are unique human beings, with various likes and needs.
When you’re talking to a wider audience, going off the path every now and then may not be a bad idea! After all, a woman customer that is interested in mountain gear may very well be interested in high heels, too – especially if they’re all tagged ‘Same Day Delivery’! So why not, take your chances and let her come across with both of those items?
This is where our new feature Label Recommendations step in!
Just like categories or brands, labels can also be used for creating recommendation campaigns in Segmentify. All you have to do is simply add the label you want to feature on your next campaign and that’s it!
To avoid limiting yourself with just one category or brand, try putting tags on your products such as ‘20% off’, ‘Just Arrived’ or ‘Free Shipping’ to create recommendation bundles from various categories. If used strategically, having the option to step out of the category lines is a great opportunity to drive more online sales.
So how can you use label recommendations to optimize your conversion rates?
Choose your words wisely
We all know how impatient ecommerce customers can get. Try putting labels on your products that will cause a stir like ‘Last 10’ or ‘50% off only for today’. Giving tempting names to your labels will definitely lead your visitors to your checkout success page!
And while they’re there…
Labels can be a great way for upsell
Once the customers are on your checkout page and ready to make a purchase, try showing them a new bunch with the label ‘Same Day Shipping’. It’s almost impossible to resist the thought of ordering a product online and putting your hands on it the same day. A simple yet very powerful way to upsell to your customers when they’re still warm!
Welcome Summer – or any special occasion
We don’t need machine learning for this one! No matter age, gender or browsing history, everyone’s excited for summer. Remind them about the vanilla smell of sunscreen or the fruity taste of colorful smoothies with a recommendation bunch tagged as ‘Welcome Summer’. They may be not related in categories, but they’re sure some of the things all ecommerce customers agree on missing!
Of course, the same strategy applies for Christmas with cinnamon rolls and warm sweaters tagged as ‘This the season!’, and for Mother’s Day or any special occasion.
Like what you read? Start exploring how personalization can improve your business right now!