Flaviar x Segmentify Success Story

eCommerce, Marketing, Product Recommendation, Segmentify
Flaviar x Segmentify Success Story

Just like cupid, we know the way to your customers’ hearts, regardless of where or who they are. Discover how Segmentify’s Personalised Product Recommendations helped Flaviar with their 25 different locations and 3 types of users.


    Flaviar Company Background

    Founded in 2012 in the UK, Flaviar is an online wine and spirits club for people who are looking for new experiences. The company defines itself as “a band of spirits enthusiasts” and offers its customers a chance to expand their knowledge of the world of spirits.

    Flaviar offers its customers personalised samples and access to rare and original spirits. The company aims to bring the rich history and art of distilled spirits to the 21st century. In their own words, they’re leading the modern speakeasy movement.

    Goals

    The spirits market is oversaturated at the moment. And because most bars and liquor stores put the most well-known brands above everything else, the vast world of spirit gets left undiscovered. Flaviar, on the other hand, cares deeply about the diversity and quality of its products. Flaviar’s mission, therefore, is to bring unique spirits and customers together according to their personal tastes. After all, you are what you drink.

    Challenges

    Currently, Flaviar operates in 25 locations, which means that the recommended products in Segmentify’s campaigns have to be different based on the user’s locations. Additionally, each location has different price and stock information based on the product. 

    In addition to that, Flaviar has 3 different types of users. These are categorised as anonymous, who have no purchasing options and can only browse through the products; guests, who are users that entered their address and can shop through the website; and members, who are monthly subscribers with some privileges.

    Since Flaviar aims to offer personalised spirit selections to their customers, the main challenge here was making personalised product recommendations based on both the location and user type.

    Achieved with Segmentify

    Segmentify has overcome this obstacle by merging two different methods for personalised product recommendations. We are working with 26 different feeds simultaneously, which allows us to make region-based personalised recommendations. We have also defined a rule set based on the user type, and we are showing different recommendations to anonymous, guest and member users.

    Thanks to Segmentify’s Personalised Product Recommendations determined by location and user type, Flaviar has observed tremendous improvement in less than a month. As a result, revenues and conversion rates increased by 3.61% and 1.25%, respectively. Moreover, product revenue increased by 3.48%, while the revenue per user increased by 6%.

    What the Flaviar Team Says About Segmentify

    They are extremely responsive, fast and helpful at any time. Although all the complexity and the roadblocks on the way to implementation, Segmentify did a great job in delivering what was promised. They took care of the whole implementation without any bigger effort from our end. Their personalisation features are performing great and they deliver what they promise.

    What’s Next?

    Contact Segmentify for more detailed information on how our solutions can help elevate your eCommerce business to the next level. Let’s join our forces to change the eCommerce game!

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