Email marketing may be the best choice in comparison with social media marketing. One of the biggest consultancy firm McKinsey Company states that “email remains a significantly more effective way to acquire customers than social media –nearly 40 times that of Facebook and Twitter combined-.
That’s because 91 percent of all U.S. consumers still use email daily, and the rate at which emails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.”
Mainly, a person opens an email only once. That means that you only have one chance to catch their attention and make a sale or a new sign up. To grab the chance, you should not leave it to luck. There are several facts that prove that email marketing is the best practice to conduct a successful email marketing campaign, you should consider these facts.
- Building Email List
- Making Email Attractive
- Automate, Automate, Automate
Building Email List Is A Must For Email Marketing
Everything about email marketing begins with building an email list. You can use static or dynamic opt-in subscribe boxes on your website.
All your marketing efforts should be based on the permissions. Kindly ask visitors to sign up to your email list. İt’s important to be based on permissions because people can be badly affected and leave the website because of that.
In addition, being based on permissions it’s an important criterion for spam filters. Explain the reason of receiving this email to people (why are they receiving this email) to avoiding spam filters.
Add the link “unsubscribe this email list” and do not hide it. Because receivers can block you via email clients. If you get so many blocks, email clients can mark you as a spammer.
After you create an email list you should keep editing it in addition to expanding. Detect the people who do not open your emails and try to understand the reason.
You may send irrelevant emails to them or an email service provider might mark you as a spammer. Once you determine the threads, you can keep optimizing your emails and get higher open rates.
The way of optimized emails passes through personalization. Segment your audience and send personalized emails. People are more likely to open emails if they are interested in the subject. By the way, you should also check this out about subject line of your email. Sales and leads are the main point of your emails so be sure that your subject lines strike your audience’s fancy.
Make Your Emails Attractive
Design and content of email have sense once your email is opened. A well-designed email triggers the conversion. Texts and medias should be considered harmonically. Use short sentences and paragraphs.
Fonts are also important. Using universal fonts is the best way to guarantee view-ability. If you use some special fonts it may be not viewed in some devices.
When it comes to design, choosing proper colors and layout is crucial. Appealing emails are more likely to convert subscribers into customers.
Add some images, gifs and videos. Especially, if you are introducing your product, a short, informative video helps a lot. While you are adding media, be aware of the size of the email. Huge of data sizes may be your greatest enemy. To have more information about design you can check it out this source.
In addition to these, keep in mind that many of subscribers read emails on smartphones. If your emails do not responsive, you decrease your chance of conversion.
Although many marketers do not figure out that the footer of an email can change lots of things. Put the contact information of your business and social media links to share the email the receiver’s friends. Via social media links, you can integrate social media and email campaigns.
Automation Saves The Day
After you create a perfect email marketing campaign you should automate your efforts. First sign up for an email marketing platform and keep making profit. Especially, auto-respond emails are making lots of things easier.
There are several businesses which provides email automation services. Try some of them and choose one or more service considering your business needs. With automated emails, your leads and sales can have more increase in revenue.