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Content Optimization to Improve Ecommerce Conversions

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Content optimization is one of the conversion tools to increase your conversions. Let’s talk about content first.

What is content?

Content refers to written material. This is the text that you see and read on a website.

What is involved with Content Optimization?

The process of making your website’s home page or a particular page on your website more attractive to search engines and users is called optimization. There are several parts of your website that we will review and improve as part of this process. These include the content or copy, broken links, title tags and meta tags. Once these improvements are implemented, search engines will find it easier to index your website and display it in relevant search results.

A new class of online services allows internet media sites to direct users from articles/news they are currently reading to other content they may be interested in.

Segmentify, predictive content recommendation engine, uses machine learning and predictive analytics to match the right content to the right visitor on your web and mobile sites based on behavioural segmentation.

It helps you to re-discover your own content, increase engagements and generate more revenue automatically.

What is Segmentify doing for content optimization?

User-centered content optimisation with real-time worldwide trends.

  • Real-time trends sorted by users interests.
  • Showing right content to right users increases the time to spend on page.
  • More clicks more display. Better targeting for your content.

Commonly used disclosure language for content recommendation widgets

These units contain up to two disclosure cues.

Cue #1 – This language is typically found above the listings in bold type: “You might also like” or “You might like”, “You may have missed”, “Recommended for you”

This type is the most used one and has an important effect on customers in terms of increasing conversion. It includes what a visitor does on the site at that time and also offers content what other visitors who also looked at similar content before.

Cue #2 – If served via a third party, the technology provider may also include their company name or logo to further indicate to consumers that the content contained therein is not coming from the publisher. E.g., “Recommended by Segmentify”.

 

İpek Çeliksöz

Digital Marketing, Ecommerce, SaaS, Product Recommendations, Segmentify

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