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Category: Segmentify

7 Eggcellent Easter Marketing Campaign Ideas

In 2023, Easter will be on 9 April Sunday. Easter is a Christian cultural holiday celebrated around the world in many countries. On Easter, there are a couple of traditional customs: Easter Eggs and Easter Bunny as the top ones. Easter eggs are a symbol of the resurrection of Jesus for Christians. Traditionally, hard-boiled chicken ...

30 Mar 2022
Social Media and SEO Optimisation with Trendify Insights

It’s a known fact that the SEO-friendliness of a website is important for ranking up higher in search results. Additionally, generating traffic through social media channels is equally important for eCommerce. The first step in optimising your website for these channels is discovering which products generate the most traffic. Trendify Insights will be your right ...

14 Mar 2022
How to Increase Conversion Rates with Trendify Insights

Analysing how your product catalogue is doing is essential in eCommerce. But how do you do it when you have hundreds or thousands of products? Do you look at everything one by one? Can you imagine how long this would take? Not to mention that so many things happen simultaneously on an online store; things ...

11 Mar 2022
The Magic Behind Segmentify’s Success

As a technology company, we sell Artificial Intelligence algorithms to eCommerce businesses. And it is an industry known for being male-dominated. However, we believe that women are essential in the work field and bring success to the company. We are proud to announce that nearly half of our company consists of women from different positions ...

08 Mar 2022
The Best eCommerce Analytics Solution: Real-Time Conversion Analytics

Budget optimisation in eCommerce is essential but also very time-consuming. For a long time, the traditional way has been to create a campaign, launch it, and then receive final results after the campaign ends – only to create a second campaign that will surely follow a similar path. However, in today’s fast-paced world of eCommerce, ...

23 Feb 2022
Lucky 7: eCommerce Marketing Tips for St. Patrick’s Day

Although it started as a religious holiday, St. Patrick’s Day is now mostly known as a celebration of Irish culture around the world. And like many other holidays, it’s turned into a shopping event and is an ample opportunity to increase sales for eCommerce businesses. St. Patrick’s Day is celebrated every year on March 17th. ...

22 Feb 2022
Top 6 International Women’s Day Marketing Tips for eCommerce

On March 8th every year, International Women’s Day is celebrated to acknowledge and honour women for their accomplishments. We cannot deny the fact that “Where there is a woman, there is magic.” eCommerce should participate in this important day and promote related products and partners with a cause.   We have gathered the 6 most important ...

16 Feb 2022
Segmentify 2021 Year in Review [Infographic + Video]

Online shopping is a lot different now than in its early days in the 1990s; eCommerce has become a bigger and more prominent part of our daily lives. Today, eCommerce customers expect a certain kind of shopping experience. And if you’re not offering that, they simply go somewhere else. As a result, eCommerce businesses are ...

10 Feb 2022
BFCM 2021 Tips from eCommerce Experts

One of the most exciting periods for eCommerce is finally here: Black Friday Cyber Monday. The eCommerce community is buzzing with excitement. Since things have taken an unexpected turn last year, everyone is naturally curious to see how Black Friday Cyber Monday 2021 will fare. Therefore, we’ve asked some of the greatest minds in the ...

28 Oct 2021
How eCommerce Platforms Can Capitalise on Smart Search

Segmentify Launches Personalised Searchandising Solution The wait is over! Segmentify’s revolutionary Personalised Searchandising solution is about to go live. Before we dive into details about how you can join the waitlist, let’s discover all you need to know about personalised searchandising, also known as smart search, and how this solution is allowing eCommerce companies to ...

24 Jun 2021
How Segmentify Contributed to a 300% Increase in Revenue of Celtic’s new In-house eCommerce Operation!

Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...

10 May 2021
How Segmentify Helps Scottsdale Golf’s “Frictionless eCommerce” Strategy!

In the fifth vlog of the third series of the eCommerce Growth Show, Abe Rossiter, eCommerce Manager of Scottsdale Golf talks to Phill about how he found his background in accountancy helped him when he found a passion for eCommerce; diving in head first just two years ago, hungry to learn how to further Scottdale’s ...

22 Oct 2020