In the newest episode of the eCommerce Growth Show, our host takes on how Sephora was battling to solve its searchandising needs and utilised Segmentify’s unique solutions. In addition, this show covers how Segmentify employs a significant position in helping clients address common eCommerce platform issues and gain the most out of their platform, delivering ...

Email Personalisation: How To Avoid Being Creepy Sending personalised emails can be awesome for increasing conversions. But, they can sometimes be intrusive for customers. Here’s how to avoid that. How do you talk to your customer to make them feel special? Duh, a personalised email of course. Email personalisation can be a powerful way to ...

One of the most effective ways to improve the performance of your website is to put in place personalisation software – but just installing it is not enough. In this second episode of the first series of the eCommerce Growth Show, we talk with Murat Soysal co-founder of Segmentify to discover how successful retailers are ...

If you happen to be a beginner in the world of digital marketing, you might be not familiar with website personalisation quite yet. It is a popular buzzword used in the digital market space and a key factor for achieving increased conversion. Website personalisation refers to the process of delivering customised looks, features, offers, and ...

We wanted to take a look at the importance of a 360-degree approach in ecommerce, where personalisation can be as important as your shipping, platform and payments choices. Take a look at how choosing the right options, from push notification to segmentation can radically improve the experience your customer receives. Choosing the right payment option ...

If your business is not yet using eCommerce personalisation then you’re losing sales. Millions are lost every year by companies with poor personalisation on their eCommerce platform. But if you get it right, your business could reap major rewards. It has been shown that the more targeted online shopping content is, the more likely consumers ...

Ecommerce has revolutionised the retail industry. It has evolved to meet the ever-changing needs of consumers and has made online shopping more accessible to modern day customers. With the growing number of ecommerce businesses popping up throughout 2019, we wanted to take a look at some cold hard numbers from the past 2 years to help ...

SEO, or search engine optimisation, has undoubtedly become one of the most popular digital buzzwords over the past few years. More and more businesses are beginning to understand that optimising their website and content for the search engines will help their business be found and increase traffic flow to their online content. Many businesses fail ...

In an era where more and more competitors are cropping up all the time, eCommerce businesses and retailers need to do absolutely anything they can to stand out in a crowd. After all, eCommerce sites are a dime a dozen on the Internet. There are probably many other businesses out there who sell products and ...

From a digital perspective, there are many ways to market your ecommerce business – Google, Facebook, and the smaller, but no less powerful platforms of Instagram or Pinterest. All of these services represent outstanding avenues for generating new business. What if, however, you want to solidify your pipeline of repeat customers?  You know what we’re ...

As digital commerce continues to evolve, it has become more challenging than ever for retailers to stand out from their competition — and consumer expectations aren’t making it any easier for them. As the retail space continues to grow and expand, we find ourselves becoming more accustomed to a certain type of experience as consumers. ...

The fashion industry is evolving faster today than it ever has in the past – and technology is behind the rapid change. Not only are fashion trends constantly changing, but how people consume and learn about fashion is evolving as well. Introducing the online shopping experience revolutionised the fashion industry and social media has only ...