Create More Personalised eCommerce Campaigns with Rule-Based Segmentation
Segmentify presents its newest solution, Rule-Based Segmentation! Before we dive into details about how you can join the waitlist, let’s…
Category: Personalisation
6 Ways AI Can Benefit eCommerce Businesses
Once only a crazy plot device in science-fiction, Artificial Intelligence technology is an inseparable part of daily operations for any…
G2 Users Love Us: Segmentify Receives eCommerce Personalisation and Analytics Leader Badges in G2 Winter Reports 2022
Segmentify has been helping the top eCommerce brands create the best personalised shopping experience for over eight years. These leading…
eCommerce Statistics 2021/2022
The 2020 – 2021 period has been quite exciting and eventful for the eCommerce industry. We saw new trends rise…
4 Pillars of eCommerce: Segmentation, Personalisation, Customisation and Targeting
Even if you’re selling something as essential as water, you have to know where your customers are, lest they might…
Behavioural Targeting to Optimise Behavioural Segmentation
In 2021, a successful marketer should be aware of what their customers actually “do”, along with what makes up their…
Best Uses and Examples of Gamification in eCommerce
Why do we like SuperMario? Why did we spend all those hours trying to save Princess Peach? What made us…
Is Your eCommerce Store Mobile-Ready?
We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the…
Why eCommerce Platforms Need Real Time Conversion Analytics
The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you…
Personalised Product Recommendations 101: Must-Have for eCommerce Stores
Top-grossing eCommerce sites like Amazon use product recommendations that offer a personalised experience to their customers. Customers spend more time…
Top Customer Segmentation Examples Every Marketer Needs to Know
What comes to mind when one thinks of Customer Segmentation? Right off the bat, one may think of Market Segmentation….
Why Segmentation is Important in eCommerce Marketing?
In a 2016 survey by Receiptful, only 23% of eCommerce businesses owners stated that they used customer segmentation. Whilst in…