Is Your eCommerce Store Mobile-Ready?
We live in a fast-paced world, so fast that even texting has become too slow, and millennials have driven the…
Category: Personalisation
Why eCommerce Platforms Need Real Time Conversion Analytics
The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you…
Personalised Product Recommendations 101: Must-Have for eCommerce Stores
Top-grossing eCommerce sites like Amazon use product recommendations that offer a personalised experience to their customers. Customers spend more time…
Top 15 eCommerce Trends in 2021
In the previous blog posts, we already discussed how the COVID-19 pandemic has been affecting the trends of the eCommerce…
Top Customer Segmentation Examples Every Marketer Needs to Know
What comes to mind when one thinks of Customer Segmentation? Right off the bat, one may think of Market Segmentation….
Why Segmentation is Important in eCommerce Marketing?
In a 2016 survey by Receiptful, only 23% of eCommerce businesses owners stated that they used customer segmentation. Whilst in…
Website Personalisation? 6 Tips to Get You Started!
If you happen to be a beginner in the world of digital marketing, you might be not familiar with website…
A 360 Degree View on eCommerce
We wanted to take a look at the importance of a 360-degree approach in ecommerce, where personalisation can be as…
4 Tips to Boost E-commerce Conversion Rates this Holiday Season
Now that we’ve seen the rush of Black Friday and Cyber Monday come and go, is your e-commerce store ready…
Customer Types Helping Retailers This Holiday Season
It’s that time of year again when the holiday shopping frenzy kicks in! Coming up in the next few weeks,…
Black Friday Tips for Ecommerce Brands
With visions of increased basket sizes and onsite conversions at the forefront of every retailer’s mind; a heavy shopping season…
5 Reasons Fashion Brands Need to Provide a Personalised Experience
The fashion industry is evolving faster today than it ever has in the past – and technology is behind the…