Personalisation Tools That Can Help Online Pharmacies
eCommerce, the fastest growing industry of the past year, has also affected the Pharmaceutical Industry, and now E-Pharmacies have become…
Category: Marketing
The Future of Augmented Reality: AR, Metaverse & eCommerce
Back to the Future II imagined a future filled with flying cars, waste-fueled vehicles, and auto-drying jackets. While their future…
Top Trends of Fashion eCommerce Stores and COVID-19 Effect
The fashion eCommerce industry has an annual growth rate of 21.6% and is expected to grow faster in the following…
5 Segmentation Strategies You Should Familiarise Yourself With
No matter how these years and technology change marketing practices, you will always need properly segmented customers as a professional….
Why eCommerce Platforms Need Real Time Conversion Analytics
The eCommerce space is full of data flowing fast and customers waiting for personalisation. Are you curious about how you…
Top Customer Segmentation Examples Every Marketer Needs to Know
What comes to mind when one thinks of Customer Segmentation? Right off the bat, one may think of Market Segmentation….
Why Segmentation is Important in eCommerce Marketing?
In a 2016 survey by Receiptful, only 23% of eCommerce businesses owners stated that they used customer segmentation. Whilst in…
The 3 Option Decoy Effect and Relativity
How Decoy Effect in Marketing Affect eCommerce Psychology The intersection between eCommerce psychology and marketing is an extremely intriguing field…
Best Practices for Father’s Day Marketing Campaigns
There are many special days and significant events throughout the year to include in your eCommerce calendar. They can be…
Fear of Missing Out (FOMO) in eCommerce: How Businesses are Making the Most of FOMO Marketing
eCommerce Sites Are Adopting FOMO Marketing as A Strategy Contrary to popular expectations, fear of missing out, commonly referred to…