In this episode, James Barlow, UK and IRL Manager for Akeneo, explains what a PIM is and how it helps eCommerce businesses grow. James defines: <span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span><span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” ...

You may have already read our blog post in March on how COVID-19 is affecting eCommerce, but in case you missed it here’s your chance to catch up! Since then, we said we’d follow up on any new findings, so here they are – they turned out to be pretty interesting reading! In our previous ...

In the tenth episode of the second series of the eCommerce Growth Show, Josh Duggan from Vervaunt discusses the main principles and things to know about Google Shopping. Join Josh with Phill as he discusses top tips for optimising accounts, measuring and monitoring performance, the introduction of Smart Shopping, pros and cons as well key ...

In the ninth episode of the second series of the eCommerce Growth Show, join Matt Wilkinson, Head of eCommerce at Arlo & Jacob with Phill as he discusses the importance now, more than ever, of the disciplines associated with conversion centred design as business starts to return post lockdown. If you’ve not done so already, ...

In our eighth episode of the second series of the eCommerce Growth Show, Phill is joined by Sam Salum, who recently returned to London from São Paulo! Sam shares her experience working with enterprise fashion and footwear retailers there, particularly focusing on the importance of “virtual stores” to improve omni-channel strategies! <span data-mce-type=”bookmark” style=”display: inline-block; ...

In our sixth episode of the second series of the eCommerce Growth Show, Phill is joined by Rachel Pryde as she shares her expertise on how smaller D2C brands can benefit from the current situation around COVID, leaning on her 7 years of experience working for brands and as a Senior Marketing Consultant at Practicology. ...

As discussed in our May newsletter, we’re supporting those who have been affected by COVID in our community. In our fifth episode of the second series of the eCommerce Growth Show, Phill is joined by Mohit Verma, who moved to London just five months ago from India! He shares best practices that he gathered there ...

As discussed in our May newsletter, we’re supporting those whose work has been affected by COVID in our community. In our fourth episode of the second series of the eCommerce Growth Show, Phill is joined by Karl Rutterford as he shares his experience building his own antique trading brand and consultancy, now excited to join ...

As discussed in our May newsletter, we’re supporting those whose roles have been affected by COVID in our community. In this episode, we talk to Simon Homent as he shares his expertise managing online retail growth at Rakuten TV. Please join us in helping him secure his next role by sharing his podcast with your ...

This is the last episode of the first series of the eCommerce Growth Show. In this series, we’re joined by eCommerce experts for their views on what we can do together to improve both engagement and conversion rates for eCommerce brands. We’re wrapping up this series with a topic no eCommerce retailer can avoid. In ...

Did you know what happens after the buy button has a huge impact on sales to new customers as well as those who’ve experienced your post-buy-button processes. We get deep into this with Sara Arthrell from retail operations platform Brightpearl.  Welcome to the eCommerce Growth Show brought to you by Segmentify, the fast lean learning ...

With the unprecedented COVID-19 ongoing, many businesses are struggling to stay afloat. While this is truly unfortunate for so many industries being hit hard, eCommerce is seeing a variety of changes.  As a company that prides itself on data driven content, the Segmentify team wanted to uncover how businesses and industries were experiencing change in ...