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Category: eCommerce

TikTok Marketing Strategy: Tips and Examples for eCommerce, B2B, TikTok Shopping & TikTok Ads

If your eCommerce business’s target audience is aged between 18 to 24, which is almost 42% of all TikTok users, TikTok is the ideal place to market your products to this demographic.  With more than 1 billion active monthly users, TikTok is the next best social media platform for companies. Additionally, after Facebook, Youtube, WhatsApp, ...

12 Aug 2022
Content Marketing for eCommerce

As an eCommerce company, you must have a strong content marketing game. Content marketing is not only written content such as emails and blogs but also social media, videos and podcasts. Let’s get on with what Content Marketing is and its benefits for eCommerce businesses! What is Content Marketing? It is a type of digital ...

05 Aug 2022
Top 8 Benefits of Podcast Marketing for eCommerce Content Strategy

It’s 2022. The chances are that you and your friends are following multiple podcasts, know someone doing a podcast, or maybe you have your own podcast. But how does podcast marketing for eCommerce work exactly, and how does it help with the content marketing strategy? In today’s episode, we are learning about the benefits of ...

18 Jul 2022
8 Great Marketing Lessons from 8 Great Tennis Players

Tennis is a worldwide sport popular among male and female players and audiences. With their success as athletes and commercial triumphs in creating their brand, let’s discuss how professional tennis players have created their self-brand and marketed themselves. Federer, Djokovic, Nadal, Murray, the Williams Sisters, Sharapova and Jabeur are all unforgettable tennis players who will ...

07 Jul 2022
All Aspects of 8 eCommerce Summer Marketing Ideas

Typically, summer is the slowest season for eCommerce, with July being the lowest point in terms of sales generation. However, it’s up to you to turn things around. It doesn’t have to be a cruel summer for eCommerce. Learn how to heat up your summer sales and boost conversion with this sizzling hot eCommerce Summer ...

29 Jun 2022
10 Free SEO Tools to Boost Your SEO Traffic 

Search Engine Optimisation is a must for all eCommerce websites to reach out to new customers. It may sound complex and expensive; however, there are many free SEO tools that eCommerce businesses can use to optimise their search rankings.  What Are SEO Tools? SEO tools provide information and notifications regarding your website’s general health and ...

16 Jun 2022
Best Practices for Father’s Day Marketing Campaigns

Father’s Day is one of the many special days and significant events throughout the year to include in your eCommerce calendar. It can be an excellent opportunity for eCommerce business owners to skyrocket their conversion rates thanks to special days when people buy each other gifts or even treat themselves. Every year, Father’s Day is ...

09 Jun 2022
A Definitive eCommerce SEO Guide with Best Practices

Every eCommerce store would like to appear in high Google Search rankings. Search Engine Optimisation is a crucial method to increase rankings and become more known on the web. Here is a list of 5 essential steps to increase Google rankings and make your eCommerce store more visible to visitors. Furthermore, the most critical SEO ...

01 Jun 2022
A Complete Guide to eCommerce Visual Merchandising

As the famous philosopher Jagger once said, “You can’t always get what you want.” However, “But if you try sometimes, you’ll find you get what you need.“ eCommerce, at times, is much similar to what Mick Jagger says in his hit song “You Can’t Always Get What You Want“. But certain tactics have been tried ...

24 May 2022
Domino’s Boosts AOV by 10% with Personalisation

Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly agree that pizza is one of the best forms carbs can take. So the question we’re asking today is, how does an online pizza delivery chain engage with its customers to boost its conversion rates ...

16 May 2022
Sustainability in eCommerce: 5 Ways Your Brand Can Support Sustainable Practices in eCommerce

Consumers are increasingly demanding more sustainable and eco-friendly solutions in eCommerce. And many businesses are looking to change their business models and practices to answer this demand from the customers. In this article, we are discussing what suitability is, what sustainability in eCommerce entails, and how companies can adapt to the changing environmental situation and ...

12 May 2022
How To Improve Your Shopify Store Conversion Rate

It goes without saying that giving a traffic boost to your Shopify site is likely to generate more sales. However, leveraging just a few smart Shopify conversion optimisation tips can lead to even more sales on Shopify. In other words, since driving more traffic doesn’t necessarily translate into higher Shopify conversions, digital marketers choose to ...

09 May 2022