Our websites use cookies. By continuing, we assume your permission to deploy cookies as detailed in our Privacy Policy.
Category: eCommerce
Email Subject Line A/B Testing Best Practices
Ahh, the subject line… The first impression, the battle cry that cuts through the noise and determines whether your message gets heard or deleted in a ruthless swipe… While some might find the art of email subject lines elusive and challenging, you should know that you have nothing to be afraid of—as long as you ...
Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency
Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. Striking the right balance, finding your ideal email marketing frequency, is crucial for fostering strong customer relationships and driving results. So, this article will ...
Mere Exposure Effect Examples in Marketing and Advertising
People tend to prefer familiar people, situations, or objects. This psychological effect is used in marketing to enhance consumer attitudes toward particular brands and products. The article will explore the mere exposure effect, how it is used in advertising to influence consumers’ decisions, and examples of the mere exposure effect in eCommerce marketing. What is ...
Below 0.3%: How to Reduce Spam Complaint Rates
It’s an email marketer’s worst nightmare—ending up in the spam box. It destroys your engagement metrics and email sender reputation. And it only gets worse from there. Because even if you take the necessary steps to correct a past mistake that got you in the spam folder in the first place, that is a red ...
Marketing Magic: How to Use the Decoy Effect to Influence Consumer Behaviour
The intersection between eCommerce psychology and marketing is intriguing as companies attempt to craft marketing strategies and apply concepts such as the decoy effect in their marketing agenda. Building up from teachings in Dan Ariely’s bestseller Predictably Irrational, as well as online courses in the psychology of eCommerce, it is safe to say that overarching ...
Top 3 eCommerce and Digital Marketing Trends for 2024
Nobody asked, but I’ll say it anyways: A digital marketer’s Roman Empire is the next “big” thing (not Metaverse) that will become the next Google (not Meta). Before anyone tells me the Roman Empire thing is already in the past, I am very much aware, but honestly? I couldn’t come up with a better introduction ...
2024 Marketing Holiday Calendar: Dates You Shouldn’t Miss
Cat Day, Paper-clip Day… Talk Like a Pirate Day! Oh yes, there are many days to celebrate. As well as they are ways to have fun, commemorate, or appreciate anything of any kind, they are also important days for eCommerce businesses. They promise many opportunities and gains if you play it right. There are some ...
How FOMO Marketing Drives Consumer Decisions
Have you ever considered what affects our purchasing decisions and what could push us through the edge faster? Whether you’re on an eCommerce site with a specific goal or casually browsing through your favourite online store, FOMO can significantly influence your purchasing decisions. This article will dissect the concept of FOMO marketing, revealing how eCommerce ...
11 Valentine’s Day Marketing Tips to Boost Conversion
Valentine’s Day is a special day celebrated in many countries on February 14 of every year. In 2024, Valentine’s Day will be celebrated on a Wednesday. Almost everyone gives gifts to their significant others that integrate with the spirit of this day and express their love. Flowers and chocolate are the forerunners of these gifts. ...
Unlocking Creativity: 3 Gamification Marketing Examples We’ve Been Loving
When executed with finesse, gamification has the power to elevate the mundane, injecting a dose of excitement into the everyday. In this captivating exploration, we unravel the stories behind three extraordinary gamification marketing examples that have captivated audiences and left an indelible mark on us. Taylor Swift Dominates Google with 1989 (Taylor’s Version) Puzzle The ...
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%
Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...
3 Smart Christmas Email Examples to Inspire You
Consumers are expected to spend nearly $900 this Christmas season! For marketers, this really is no surprise. After all, Christmas is the biggest shopping season of the year. “Of the $875 consumers plan to spend, approximately $620 will be spent on gifts. Consumers are also budgeting another $255 for seasonal items like decorations, candy or ...