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Category: Customer Management

Finding That Sweet Sweet Spot: The Ideal Email Marketing Frequency

Much like courting, email marketing thrives on the delicate balance between rhythm and tempo. Send too many love letters, you overwhelm your lover. Send to few, you appear distant and disinterested. Striking the right balance, finding your ideal email marketing frequency, is crucial for fostering strong customer relationships and driving results. So, this article will ...

11 Mar 2024
How LEGO Conquered the Adult Market (And Why You Should Care)

LEGO, long known for its colourful bricks and playful creations, has made a remarkable strategic shift in recent years. The company, traditionally associated with children’s toys, has successfully expanded its reach to target adults thanks to their new marketing strategy.  This article explores the reasons behind LEGO’s strategic decision to target adults and analyses how ...

04 Mar 2024
Predictive Segmentation: How to Supercharge Customer Engagement with Segmentify

Are you struggling with reaching your target audience? You’re spending hefty chunks of your budget on targeted ads but not getting sales in return? Do you wish for a magic mirror to tell you what you’re doing wrong? We’re sadly here to tell you that no such magic mirror exists. But we might have something ...

28 Feb 2024
The 2 Sides of Building Your Omnichannel Marketing Strategy

Notice how everyone, and I mean everyone, talks about omnichannel marketing strategies these days?  And yet, all that talk feels…hollow. Sure, it’s the difference between mere engagement and remarkable customer experiences. But it’s remarkable how many brands still struggle to get it right. Well, I’m here to tell you there are 2 sides to a ...

18 Jan 2024
Below 0.3%: How to Reduce Spam Complaint Rates

It’s an email marketer’s worst nightmare—ending up in the spam box.  It destroys your engagement metrics and email sender reputation. And it only gets worse from there. Because even if you take the necessary steps to correct a past mistake that got you in the spam folder in the first place, that is a red ...

08 Jan 2024
Breaking Down Data Silos in eCommerce: Unlocking that Extra 30%

Insights gathered from an SEO campaign are very rarely shared in “real-time” with the email marketing or social selling channels and instead form part of the siloed data for SEO. Similarly, insights or trends created offline in your bricks-and-mortar very rarely re-merchandise a PDP page or a trigger email. According to market research firm IDC, ...

10 Nov 2023
3 Smart Christmas Email Examples to Inspire You

Consumers are expected to spend nearly $900 this Christmas season! For marketers, this really is no surprise. After all, Christmas is the biggest shopping season of the year. “Of the $875 consumers plan to spend, approximately $620 will be spent on gifts. Consumers are also budgeting another $255 for seasonal items like decorations, candy or ...

06 Nov 2023
How to Increase Push Notification Opt-Ins

Push notifications are an indispensable part of app engagement. Because they are just so good at getting the users’ attention, push notifications let you directly reach and re-engage app users even when they are not actively using the app. Though getting the users to opt-in for push notifications can be a bit tricky, there’s always ...

18 Oct 2023
Why Email Segmentation Matters

The very first email was sent by Ray Tomlinson in 1971. Fast forward to today, email has become a powerful marketing tool. But with great power comes great saturation. People receive countless emails every day. And they won’t care about more than half of those enough to open them because they are irrelevant. But what ...

20 Sep 2023
How Behavioural Targeting Works: Explained with Examples

Over the decades, traditional customer segmentation strategies have given way to a multifaceted approach that transcends mere demographic attributes. Marketers now wield advanced tools and technologies that provide a treasure trove of behavioural data and insights. This data delves deep into customer behaviour patterns, offering invaluable insights into preferences and actions. Behavioural targeting, the focus ...

13 Sep 2023
10 Types of Online Shoppers and How to Convert Them

Having been over what behavioural segmentation is, its benefits, and the 5 most important behavioural segmentation examples every marketer should know, it is now time to get to know the types of online shoppers you’ll encounter and how to convert them. This, dear marketer, is how behavioural segmentation helps you—by letting you get to know ...

08 Sep 2023
Behavioural Segmentation: Definition, Benefits, Examples (2023)

What is behavioural segmentation? What are its benefits? And perhaps a more pressing matter, what are the must-know behavioural segmentation strategies and examples for every marketer out there? This article will answer all of these questions swarming around your head. You just sit back and relax.  And if you have questions about customer segmentation examples ...

07 Sep 2023