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Category: Customer Engagement

If You Are Not A/B Testing, You Are Missing Out on Everything

If You Are Not A/B Testing, You Are Missing Out on Everything

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery…

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Top 10 Segmentation Types to Drive Conversions

Top 10 Segmentation Types to Drive Conversions

Did you know that recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. 75%…

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5 Reasons Fashion Brands Need to Provide a Personalised Experience

5 Reasons Fashion Brands Need to Provide a Personalised Experience

The fashion industry is evolving faster today than it ever has in the past – and technology is behind the…

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5 Ways to Improve e-Commerce Conversion Rates in 2019

5 Ways to Improve e-Commerce Conversion Rates in 2019

Did you know that by 2040 it is expected that 95% of purchases will be facilitated by e-commerce according to…

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A Better Retargeting Strategy: Best Uses of Different of Push Notifications

A Better Retargeting Strategy: Best Uses of Different of Push Notifications

The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their…

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3 Hacks for Optimizing Your Email Marketing for Ecommerce Businesses

3 Hacks for Optimizing Your Email Marketing for Ecommerce Businesses

Email marketing is nothing new. It’s been around for quite a while. But the interesting thing about it, is that…

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How to Build an Email List that Converts

How to Build an Email List that Converts

Email marketing is still going strong after all this time. When you have an advanced personalization technology in play, you…

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5 Answers To 5 Questions About Personalized Emails

5 Answers To 5 Questions About Personalized Emails

In a time when social media, marketing technology, and project management tools are so dominant, it’s easy to forget about…

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Take Hold in Your Marketplace with a Unique Brand Voice

Take Hold in Your Marketplace with a Unique Brand Voice

Establishing a foothold in the market place is far from straightforward. It is natural for marketplaces to sprawl and evolve,…

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Essential Aspects of Great Abandoned Cart Emails

Essential Aspects of Great Abandoned Cart Emails

Getting customers to the checkout is not the finish line. In ecommerce, a serious amount of money is left on…

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