Cookieless Future: A New Age for Digital Marketing
The digital space is changing; brands and advertisers are entering a new era where they must learn how to function…
Category: Customer Engagement
Cross-Selling vs. Upselling: Definition, Examples, Tips, and All You Need to Know
It is always great to have new customers, but what is their contribution to your average order value? Retaining existing…
Mobile App Marketing for eCommerce
In today’s world, we do everything on our phones including shopping. You have likely purchased at least one item via…
Social Commerce 101: A Guide
Social media has become a massive part of our daily lives. We spend time on social media to either have…
![How to Effectively Use Pop-Ups in eCommerce [+Teknosa Success Story]]( https://www.segmentify.com/wp-content/uploads/2022/08/How-to-Effectively-Use-Pop-Ups-in-eCommerce-300x180.png)
How to Effectively Use Pop-Ups in eCommerce [+Teknosa Success Story]
Every eCommerce marketer wants to get the attention of their visitors. One of the best ways for this is to…
TikTok Marketing Strategy: Tips and Examples for eCommerce, B2B, TikTok Shopping & TikTok Ads
If your eCommerce business’s target audience is aged between 13 to 24, which is 69% of all TikTok users, TikTok…
Top 8 Benefits of Podcast Marketing for eCommerce Content Strategy
It’s 2022. The chances are that you and your friends are following multiple podcasts, know someone doing a podcast, or…
Increase Urgency and Convince Hesitant Shoppers with Social Proof
Imagine a scorching summer’s day. You desperately want some ice cream, and there they are—two ice cream shops next to…
How Domino’s Pizza Personalised Its eCommerce Experience to Boost Conversion Rates and AOV
Who doesn’t love a warm and cheesy pizza after a long day at work or school? Most people would wholeheartedly…
Create More Personalised eCommerce Campaigns with Rule-Based Segmentation
One of the key requirements for retargeting campaigns that actually generate leads and convert users is first to know who…
How to Increase Conversion Rates with Trendify Insights
Analysing how your product catalogue is doing is essential in eCommerce. But how do you do it when you have…
What Is the Right Tone of Voice When Talking to Customers?
We all have heard, “Don’t you take that tone with me!” at some point when we were out of line…