5 Segmentation Strategies You Should Familiarise Yourself With
No matter how these years and technology change marketing practices, you will always need properly segmented customers as a professional….
Category: Customer Engagement
Top Customer Segmentation Examples Every Marketer Needs to Know
What comes to mind when one thinks of Customer Segmentation? Right off the bat, one may think of Market Segmentation….
If You Are Not A/B Testing, You Are Missing Out on Everything
If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery…
Top 10 Segmentation Types to Drive Conversions
Did you know that recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. 75%…
5 Reasons Fashion Brands Need to Provide a Personalised Experience
The fashion industry is evolving faster today than it ever has in the past – and technology is behind the…
5 Ways to Improve e-Commerce Conversion Rates in 2019
Did you know that by 2040 it is expected that 95% of purchases will be facilitated by e-commerce according to…
A Better Retargeting Strategy: Best Uses of Different of Push Notifications
The world wants quicker solutions. Considering that 80% of all internet users own smartphones, and many of them grab their…
3 Hacks for Optimizing Your Email Marketing for Ecommerce Businesses
Email marketing is nothing new. It’s been around for quite a while. But the interesting thing about it, is that…
How to Build an Email List that Converts
Email marketing is still going strong after all this time. When you have an advanced personalization technology in play, you…
5 Answers To 5 Questions About Personalized Emails
In a time when social media, marketing technology, and project management tools are so dominant, it’s easy to forget about…
Take Hold in Your Marketplace with a Unique Brand Voice
Establishing a foothold in the market place is far from straightforward. It is natural for marketplaces to sprawl and evolve,…
Essential Aspects of Great Abandoned Cart Emails
Getting customers to the checkout is not the finish line. In ecommerce, a serious amount of money is left on…