Get a free demo

Discover Your Growth Strategy

See Segmentify in Action

✓ Valid number ✕ Invalid number

Shortly after you submit the form, one of our team will contact you to organise a time for your demo. Thank you!

Category: Analytics

Recommendation Systems: Personalised Recommendation is Changing the Game

“Recommendation Systems” have become increasingly popular in recent years. The concept has been repeatedly utilised in various industries, specifically dominating eCommerce platforms. The majority of eCommerce sites such as eBay, Amazon, Alibaba make use of recommendation systems to give customers personalised service with the products they are more than likely to love. Given data collected ...

02 Jul 2021
How Segmentify Contributed to a 300% Increase in Revenue of Celtic’s new In-house eCommerce Operation!

Segmentify was beyond excited to host the eCommerce Manager of Celtic FC, John Bruce in the third vlog of the eCommerce Growth Show series three. John opened up about the critical factors involved in bringing their eCommerce operation back in-house and the key part that Segmentify played in contributing to a 300% increase in revenues! ...

10 May 2021
If You Are Not A/B Testing, You Are Missing Out on Everything

If this title strikes you as a bold statement, let’s start the discussion with an example: You own a confectionery store, but so far you’ve only been selling rock candy. You want to introduce chocolates to your collection and you have a personal fondness for dark chocolates so you create a variety of dark delights ...

27 Aug 2019
5 Key Factors for International Google Ads Campaigns for Your Online Store

As digital marketing continues to evolve, paid advertising is becoming more prominent across all industries. Several major social media platforms already allow marketers to advertise to their audiences, but the dominant force in paid advertising is still Google. The ‘front door of the internet’ offers marketers a world of opportunity through their dedicated advertising platform, ...

06 Nov 2018
How does Segmentify collect data? Track, Segment and then Target!

This is one of the questions we get most often from our clients, so we’ll briefly explain the technology behind our super-accurate, personalized real-time recommendations. But before we continue, let’s address an important topic: First off, yes we collect and store online information from your visitors, and later use that information to recommend the most ...

07 Sep 2018
Personalization is the New A/B Testing

A/B testing has been one of the greatest marketing strategies for many years. But in recent times, the game has changed. Ecommerce personalization has come to the fore, and many marketers now prefer it, believing that it is a more effective approach for onsite marketing. While A/B testing has traditionally been the go-to method for ...

07 Aug 2018
How Offline Data Can Boost Your Ecommerce Success

Offline data is not to be forgotten in the ecommerce world. Successful ecommerce personalization rests heavily on the insights gained from customer data, and it may surprise some to learn how much they can gain from gathering information outside of the internet. By bringing your offline data back into the picture, it’s possible to strengthen ...

12 Jun 2018
How Can Marketers Benefit From Real-Time Data Analytics?

Think about all the factors that affect your sales in ecommerce. From your website optimization and copywriting, to your marketing strategies and brand voice, each touchpoint with your online customers is actually a decision process in itself. But no need to worry. There’s actually a simple solution to be able to always make the right ...

06 Mar 2018
The Importance of Non-Click Behavioral Data

Do you track how visitors of your ecommerce website behave? Of course you do! Everyone knows how important analytics are. However, what most people don’t know is just how important non-click analytics can be for increasing conversions. What Is Behavioral Data and Why Are These Analytics Important? As the name suggests non-click behavioral data refers ...

05 Dec 2017
5 Real-Time Analytics Use Cases with Google Analytics

The online world is very competitive and hard to survive whether you are a content based website or an E-commerce store. It’s hard to thrive in the online world if you don’t track, analyze and report your website data. Using Google Analytics is the way to make these happen. You can easily analyze your customers ...

18 Feb 2017
What is Multivariate Testing and Learn How to Test Your Pages?

Multivariate testing is a technique that benefits approaches of engineering and statistics to choose between different options, or variates as commonly known. Remember the days when you made your toys fight with each other to select the strongest one. Now think that things got elaborated and your toys have removable parts and you try different ...

18 Nov 2016
6 Useful Tips to Decrease Bounce Rates on Ecommerce Webpages

Bounce rate is the percentage of visitors that enter your page and leave without navigating the site, which means, viewing other pages. This article is intended to give you some tips on how to decrease bounce rate and then you will be able to engage your visitor in order to convert them into customers/frequent visitors. ...

09 Sep 2016