The biggest Ecommerce event passed just last week which hosted over 15,000 delegates at the Olympia in London. Known as the ‘ecommerce event not to be missed’ the speaker’s lineup included the likes of Unilever, Diageo, IBM and many more innovative companies. With over 300 speakers, 250 exhibitors and over 200 hours of content, the Ecommerce Expo was the perfect place to announce our newest solution to make the BigCommerce platform – Personalised Search!
BigCommerce, the leading SaaS ecommerce platform for fast-growing brands announced a feature update with trusted partner Segmentify, the leader in omnichannel personalisation. The feature will allow BigCommerce users to add Personalised Search functionality to their shops, creating a seamless experience for customers.
This latest addition to the BigCommerce family will offer suggestions on popular products, categories, brands and search keywords before the visitor begins their search – allowing ecommerce shops to highlight the brands and products they prefer. On top of regular search results, Segmentify applies its personalisation algorithms to find out best matching products with the current specific user.
Personalised Search will join the Product Recommendations and Web Push features (already available with BigCommerce) which track each individual visitor and offers product recommendations and messaging tailored to increase average order value and help with both cross-selling and up-selling.
The deep integration between Segmentify and BigCommerce provides a seamless connection to the platform through two different apps offering a more profitable way for fast growing mid-sized retailers to compete with big businesses in this ever-changing and competitive retail landscape. As this recently launched solution saw a lot of positive feedback from current users, we thought it would only be right to roll it out onto the BigCommerce platform.
One great example of a successful solution integration on behalf of both Segmentify and BigCommerce is with Fulham Timber. Fulham Timber & Building Supplies is an independent timber retailer based in London. Through the personalisation offering, the results were a 26% increase in AOV, 4.5x increased conversion rates and a lasting partnership.
Segmentify helps ecommerce brands boost their revenue by 20% using omnichannel personalisation. By offering solutions such as personalised product recommendations, personalised email, personalised push notifications and segmentation; Segmentify helps brands connect with customers in a unique way. Through a team of integration experts, we combine omnichannel data to provide accurate customer insights all under one platform.
To find out more about how to integrate personalisation into your ecommerce business, request a demo from us today!